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Comcast Takes Gaming Up a Level - With New `Games on Demand' Solution From Exent Technologies Available on Comcast.Net

Posted on: Wednesday, 2 June 2004, 06:00 CDT

PHILADELPHIA, June 2 /PRNewswire/ -- Comcast today announced the launch of Games on Demand, a premium games on-demand service, provided through an agreement with Exent Technologies, that lets consumers enjoy blockbuster games on the Comcast.net portal.

Leveraging the power and convenience of Comcast High-Speed Internet, titles available through Games on Demand will offer single player and interactive gameplay across a wide range of genres. Available content will include everything from action games like Atari's "Dead Man's Hand"(TM) to educational games like Scholastic Media's "Clifford Thinking Adventures"(TM) and "I SPY Fantasy(TM)."

Games on Demand is designed to give consumers an unparalleled gaming experience with the choice and flexibility to play the games they like how and when they want. For $14.95 a month, subscribers can enjoy unlimited access to more than 60 games - without the hassle of rental late fees, and for significantly less than the cost of purchasing a single game via retail or online. Like other Comcast.net features, Games on Demand is a powerful, easy- to-use application, offering customers the ability to take advantage of the speed and reliability that come with a high-powered broadband connection to get PC CD-ROM games online with a single click.

Highlights of the new Games on Demand offering include:

-- Parental controls that provide tools to limit access

-- Remote configuration and support

-- New game titles added every month

-- Industry-leading streaming technology from Exent

To further enhance the Games on Demand experience, G4techTV, Comcast's 24/7 television network about games, gadgets, gear and gigabytes, will soon provide Games on Demand with original content designed for players. This will include: video highlight clips from network series such as "X-Play,""Judgment Day," and "Sweat;" exclusive information from g4techtv.com including the latest gaming news, sneak previews and behind-the-scenes action as well as the pulse form the online gaming community on what's hot and what's not.

"As a market-leading media and entertainment company, we provide the hottest on-demand content through as many channels as possible," said Greg Butz, Comcast senior vice president of marketing. "Games on Demand, a gaming on-demand service provided over Exent's technology, is a natural fit with the Comcast.net portal, and it further extends the value of the site for our customers. We recognize the importance of gaming in the world of entertainment, and we are revving up to give consumers a cool and enhanced gaming experience with the power of a high-speed network."

"The launch of Comcast Games on Demand service signifies the tipping point for attractive content services. Exent is glad to make our turnkey solution and best practices available for Comcast," said Zvi Levgoren, CEO, Exent Technologies. "Mass broadband audiences can now enjoy a variety of AAA games from committed major publishers. Comcast's service, available to its users -- all broadband-enabled, will also help expand the games market by reaching new consumer audiences. This gives publishers a tremendous opportunity to leverage existing game catalogs, minimize the risk of investing in new titles and increase revenue opportunities by prolonging the life cycle of a game."

Games on Demand is available through the Comcast.net Games Channel. Users can access at http://www.comcast.net/gamesondemand/.

About Exent Technologies

Exent is the market leader in technology solutions for secure digital delivery of gaming and application software for service providers seeking to digitally distribute, manage and monetize a digital, on-demand games and applications service. Exent delivers products and solutions that support software publishers, broadband service providers, consumer portals, retailers and others.

Exent's technology enables all standard business models - purchases, subscriptions, rentals, and try-before-you-buy - for applications of any size. Both full download and streaming delivery models for offline and online use are available. Exent's Digital Rights Management solution dramatically lowers software piracy and ensures enforcement of licensing restrictions. Exent's EXEtender(TM)-based products & services are currently in commercial use by Yahoo!, Bell Canada, RCN, Deutsche Telekom, Telefonica, KPN, Telenet, Telenor, Fujitsu, Swisscom and other leading service providers worldwide.

Major shareholders of Exent include: AOL Time Warner Ventures, Comcast Interactive, Concord Ventures and New Enterprise Associates. The company has offices in Bethesda, Maryland and Tel-Aviv, Israel. For more information, please visit http://www.exent.com/.

About Comcast.net

Comcast's premier broadband online service, http://www.comcast.net/ features news, weather, and stocks, plus exclusive broadband content with streaming video and high-quality sound.

Comcast.net features include:

-- The Fan, an innovative broadband video player. Since its launch on

http://www.comcast.net/, video usage on the site has increased by a

factor of 10.

-- The Assistant, a personalized toolbar with always-on utilities such as

weather, sports scores, stock watch lists, horoscopes and much, much

more.

-- Content from leading providers such as E!, G4, The Weather Channel,

IFC, Planeta Networks, Atom Films, and others.

-- Comcast Rhapsody, the country's leading Internet jukebox service that

provides subscribers with unlimited access to a vast library of music

from all five major labels plus more than 200 independent music

labels.

-- "AskComcast," an interactive help tool developed using technology from

Conversagent. This interactive agent "chats" with Comcast High-Speed

Internet customers in a conversational, personalized way, helping

them find information they desire about their service and its

features.

About Comcast

Headquartered in Philadelphia, Comcast Cable is a division of Comcast Corporation , a developer, manager and operator of broadband cable networks and provider of programming content. With a presence in 22 of the top 25 United States markets, Comcast is one of the leading communications, media and entertainment companies in the world. Providing basic cable, Digital Cable, high-speed Internet and telephone services, Comcast is the company to look to first for the communications products and services that connect people to what's important in their lives. The company's 59,000 employees serve more than 21 million customers.

Comcast

CONTACT: Jeanne Russo, Comcast, +1-215-851-8552,Jeanne_Russo@comcast.com; or Derek Asato, Exent, +1-310-785-0515, Ext. 201,derek@bohle.com

Web site: http://www.exent.com/

Web site: http://www.comcast.com/http://www.comcast.net/gamesondemandhttp://www.comcast.net/

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