• E-mail
• Print
• Comment
• Font Size
• Digg
• del.icio.us
• Discuss article

Maven Powers Internet TV Channel for Europe's Most Popular Morning Show; Launch of GMTV's Broadband Video Channel Marks UK Market Expansion

Posted on: Tuesday, 15 August 2006, 09:00 CDT

Maven Networks, Inc. today announced that GMTV, Europe's most watched morning television show, has selected Maven Media System(TM) (MMS) to kick-off its broadband video initiatives. GMTV, watched by 25 million viewers every month, relies on Maven's broadband video platform to power a professional-quality Internet TV channel for its popular "Married In the Morning" program (the channel can be seen at the following link: Married In the Morning). Maven Media System makes it fast and efficient for media companies to deliver highly scalable, engaging and profitable Internet TV channels that drive compelling consumer experiences, increase media consumption and enable broadband video monetization.

"Original online video programming is an excellent vehicle for reaching consumers who are increasingly utilizing their broadband capabilities to access news and entertainment," said Nog Sawdon, Head of New Media at GMTV. "To augment our traditional TV programming, GMTV is exploring new broadband channels and the formats that will most appeal to consumers. Maven Networks enables us to quickly develop broadband video programming that engages our audience and strengthens our brand."

With consumer demand for Internet TV skyrocketing, broadcast and cable television programmers are constantly challenged by the costs and technical complexities associated with rapidly transferring large media libraries online, integrating with existing business systems and workflow processes, and creating compelling and engaging consumer experiences. Maven's MMS is the only professional level system with the efficiency and scalability to help media companies rapidly create new revenue streams and build brand awareness and loyalty around their broadband programming. Through a unique roles-based publishing environment and easy workflow processes, MMS ensures efficient collaboration among video content production teams in the creation and delivery of sophisticated and visually engaging Internet TV channels.

"Broadband penetration in the UK has now reached a level where the most popular TV programming can be made readily available to an Internet-savvy audience" said Hilmi Ozguc, Founder, Chairman and CEO of Maven Networks. "Maven's mission is to help traditional television broadcasters and other professional media companies to quickly and efficiently create compelling Internet TV channels that reach a very broad online audience and thereby drive significant new broadband advertising revenue."

About GMTV

No 1 at breakfast since its launch in 1993, GMTV is now the most watched breakfast show in the whole of Europe. Every month, GMTV reaches 25 million people: almost 50% of the UK population. Three quarters of all housewives with children tune into GMTV every month, and more people watch GMTV in a week (11 million adults) than read the Daily Telegraph, The Times, The Guardian, The Independent and the Financial Times put together (6.4 million adults). Launched by Prime Minister Tony Blair on February 14th 2000, GMTV's website now has 440,000 unique users and an average of four million page impressions a month.

Visit the channel at: Married In the Morning

About Maven Networks

Maven Networks transforms the way professional media companies deliver sophisticated broadband video services by making it fast and efficient to launch scalable, engaging and profitable Internet TV channels. Based on patent-pending technology, Maven Media System(TM) is a comprehensive platform for creating, managing and delivering compelling broadband video channels that enable direct-to-consumer services and generate new revenue streams.

Maven Media System is used by industry-leading organizations around the globe such as 20th Century Fox, A&E Television Networks International, Disney Buena Vista Pictures, Hallmark Channel, National Geographic Channel, Pepsi, Nike, and Sony Pictures.

Source: Business Wire

More News in this Category