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``Snakes on a Plane'' Slither into Mixxer; Mixxer's Exclusive ``Snakes on a Phone'' Mini-Site is One-Stop Spot for Free Ringtones, Video Clips and Screensavers, Including the Hit Song ``Bring It'' From Cobra Starship

Posted on: Tuesday, 15 August 2006, 12:00 CDT

Movie Fans Encouraged to Upload and Share Their Own Content Inspired by the Movie

mixxer (www.mixxer.com), a leading mobile music destination, will be the one-stop spot for FREE mobile content from the upcoming summer blockbuster "Snakes on a Plane," including ringtones, video clips, screensavers and user-generated content -- all from and inspired by the movie.

In the months prior to its opening, New Line's "Snakes on a Plane," starring Samuel L. Jackson, has become an internet sensation and, thanks to viral marketing, spawned a thriving independent online industry with music, videos, merchandise and more. mixxer has brought together a broad array of mobile "Snakes" content and put it all under one roof at its special "Snakes on a Phone" mini-site at www.mixxer.com/snakes where members can download, share and enjoy "Snakes" on their mobile devices.

"mixxer is the most comprehensive place for 'Snakes on a Plane' mobile content," said Ken Willner, VP marketing, mixxer. "The movie is a viral marketing sensation -- bringing people together online to share the latest content related to the movie. We're excited to extend that viral experience to the mobile world where mixxer's 4 million members can get their Snakes fix with a wide array of free 'Snakes' content. Plus, they can upload and share their own 'Snakes' music, pictures and more with their friends for an experience they won't find anywhere else."

Snakes Slither to a Phone Near You...

mixxer's "Snakes on a Phone" mini-site offers a range of "official," licensed and user-generated mobile content such as ringtones including "Bring It" from Cobra Starship, wallpapers and video clips from the film. Fans of the movie can download the poster, different versions of the movie trailer or rotate different ringtones from and inspired by the movie to keep the anticipation going as the countdown begins to the film's premiere on Aug. 18.

A line-up of hot, young musicians and groups have assembled to create the "Snakes on a Plane" soundtrack. And, because of the intense anticipation for the movie, numerous contests popped up online encouraging independent artists to create new songs or other content associated with the movie. The editors at mixxer scoured the Net for the best of this content to make it available for download at launch and the numbers are expected to grow leading up to and following the movie's release.

Snakes on A Plane - Already a Hit With Fans

Hitting theatres this Friday, "Snakes on a Plane" is an action/horror film in which two FBI agents, led by Samuel L. Jackson, escort an eyewitness to testify against a crimelord. In an attempt to kill the witness, an assassin sneaks 500 deadly snakes onto the plane in a time-release crate. The advance online fan buzz was so great that, according to the movie's director, it actually helped drive some of the content of the movie.

About mixxer

Mixxer (www. mixxer.com) is the leading web-to-mobile destination site for music, content and community, currently serving more than four million members. The direct-to-consumer service provides a music-centric experience for users, with more than 50,000 ringtones, screensavers, games and other broadband wireless applications to mobile customers nationwide, regardless of carrier. The community encourages users to get into the "mixx" -- discover new bands, meet new friends and connect with private email or share ideas with news & forums and text messages. With more than 120 content deals with the hottest labels, publishers, content providers and studios, Mixxer members always have access to the most up-to-date catalog in mobile. Mixxer Mash-Ups allow members to create and share their own ringtones and the service provides a forum for independent artists to create pages for their bands, upload and distribute their mobile music, unlimited and free of charge. Mixxer offers a variety of subscription plans that come with a personalized cell phone locker with 100 MB of free storage for favorite ringers, photos and screensavers. The site supports 19 carriers nationwide, including all major operators, and more than 500 mobile handsets.

Source: Business Wire

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