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Media Sites Leverage Mirror Image to Satisfy Demand for Dynamic Content; Rich, Interactive Content Pleases Advertisers, Readers

Posted on: Wednesday, 16 August 2006, 09:00 CDT

Mirror Image(R) Internet, an established provider of results-driven content delivery solutions powered by a patented global network, is delivering rich, interactive media in the form of streaming video and audio to enable media Web sites to deliver news and advertisements to its users.

Mirror Image works closely with the media market to stay on the cutting edge of interactive content. Customers in this space include CXO Media, Inc, Forbes.com, New England Cable News, The New York Times, The Onion, Power One Media and NBC affiliate WHDH TV. These customers are serving a wide variety of content to their viewers, including Webcasts, podcasts and on-demand streaming audio and video.

Online media has grown significantly over the past year. In fact, according to a recent report by the Newspaper Association of America, newspaper Web sites drew approximately 55 million visitors in the second quarter of 2006 -- a 29.4 percent increase compared to the same period a year ago. The audience represents over one-third of all Internet users.

To support the ever-growing use of rich media by online media, Mirror Image is currently executing a significant network upgrade, which upon completion will offer all media customers 600 percent more streaming capacity than was previously available. This will enable media customers to keep up with advertiser and viewer demands for ever-richer content, continually growing readership and generating advertising dollars.

"Media companies have an ever-growing responsibility to their advertising customers to quickly and reliably deliver rich, dynamic Web content to readers," said Gustav Vik, president and chief operating officer for Mirror Image. "The livelihood of media today hinges on this ability -- and Mirror Image ensures that this content gets to the right user 100 percent of the time."

In support of its work with the media industry, Mirror Image will also be exhibiting at Building Blocks 2006, August 15-17, 2006 in San Jose, CA, in booth # TT2.

For more information on Mirror Image's services, please contact +1 800 353 2923 or sales@mirror-image.com.

About Mirror Image Internet

Mirror Image(R) Internet, Inc. combines a patented global network with results-driven content delivery solutions to help customers deploy, monitor and refine online strategies. The company's track record of success has given leading retailers, advertisers, media companies and enterprises the control they need to maximize assets and reduce costs while enhancing the visitor experience.

Recognized by EContent magazine as one of the 100 "Companies That Matter Most" in the digital content industry two years running, Mirror Image is a U.S.-based company incorporated in Delaware and headquartered in Tewksbury, Mass. Mirror Image is a subsidiary of Xcelera Inc. and has been delivering Internet infrastructure services since 1999. For additional information, please visit www.mirror-image.com or call +1 866 374 4113.

Source: Business Wire

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