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DIRECTV Ranks Highest in Customer Satisfaction in J.D. Power and Associates Satellite/Cable TV Study

Posted on: Wednesday, 16 August 2006, 09:00 CDT

DIRECTV has been ranked "Highest in Customer Satisfaction Among Satellite/Cable TV Subscribers" in the 13-state Eastern region of the United States, according to the J.D. Power and Associates 2006 Residential Cable/Satellite TV Customer Satisfaction Study(SM).

DIRECTV has received the highest ranking three previous times in J.D. Power national customer satisfaction studies, and earlier this year received the highest score for customer satisfaction among satellite and cable TV companies rated by the American Customer Satisfaction Index (ACSI).

In a change in format for this year's study, J.D. Power and Associates is recognizing the highest-ranked companies in each of four regions in the United States - East, South, North/Central and West - rather than naming a single company as the #1 Cable/Satellite provider in the nation. The East region is comprised of 13 states, including the six New England states and New York, New Jersey, Pennsylvania, Maryland, Delaware, West Virginia and Virginia.

"Our highest ranking by J.D. Power and Associates represents another mark of excellence in customer satisfaction for DIRECTV this year," said John Suranyi, DIRECTV's president of Sales and Customer Service. "And while it's an honor to be recognized by J.D. Power and Associates and ACSI, we are not resting on our laurels. We will continue to look at how we can improve all aspects of our business - from technology to content to customer service - and provide an even better experience for our customers."

In addition to rolling out ground-breaking interactive sports programming, new original programming like CD USA, and expanding its local HD programming to 36 markets, DIRECTV is continuing to reinforce its commitment to providing world-class service for its customers.

In June, DIRECTV announced the expansion of its Denver operations hub next year, centralizing the management of its nationwide customer care operations and adding a new technical support call center for advanced products. With the opening in September of its fourth owned and operated technical call center in Missoula, Mont., DIRECTV will have built one of the largest and most sophisticated customer care operations in the industry and will be in a strong position to continue to support its growing customer base and the rollout of more new products and services.

This year's J.D. Power and Associates Customer Satisfaction Study is based on responses from 15,819 satellite TV and cable households nationwide.

J.D. Power and Associates is a global marketing information services firm operating in key business sectors including market research, forecasting, consulting, training and customer satisfaction.

About DIRECTV, Inc.

DIRECTV, Inc. is the nation's leading digital television service provider with more than 15.5 million customers. DIRECTV and the Cyclone Design logo are registered trademarks of DIRECTV, Inc. DIRECTV (NYSE:DTV) is a world-leading provider of digital multichannel television entertainment. DIRECTV is approximately 39 percent owned by News Corporation.

Source: Business Wire

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