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Yahoo! Sites Register a Moderate Share Gain for the Second Consecutive Month

Posted on: Sunday, 20 August 2006, 12:00 CDT

RESTON, Va., Aug. 20 /PRNewswire/ -- comScore Networks today released its monthly qSearch analysis of activity across competitive search engines. In July 2006, Yahoo! Sites posted modest market share gains for the second consecutive month to reach 28.8 percent of U.S. searches, trailing Google Sites, which registered a 43.7 percent share. Google's share declined 1 percent from the previous month, ending its impressive 11-month run of consecutive gains. Microsoft Sites held steady in third position with 12.8 percent share of searches, while Time-Warner Network (5.9 percent) and Ask Network (5.4 percent) each showed modest market share gains versus the previous month.

Share of Online Searches by Engine July 2006 vs. July 2005 Total U.S. Home, Work and University Internet Users Source: comScore qSearch Pt Chg vs. Jul-05 Jun-06 Jul-06 Yr Ago Total Internet Population 100% 100% 100% N/A Google Sites 36.5 44.7 43.7 7.2 Yahoo! Sites 30.5 28.5 28.8 -1.7 MSN-Microsoft Sites 15.5 12.8 12.8 -2.7 Time Warner Network 9.9 5.6 5.9 -4.0 Ask Network 6.1 5.1 5.4 -0.7 -- Americans conducted 6.3 billion searches online in July, down 2 percent versus last month, reflecting seasonal declines typically seen in July. Growth in search query volume on an annual basis remains strong, rising 30 percent since July 2005. -- Google Sites led the pack with 2.7 billion search queries performed, followed by Yahoo Sites (1.8 billion), MSN-Microsoft (802 million), Time-Warner Network (366 million), and Ask Jeeves/Ask Network (338 million). -- Google and Yahoo! continued their dominance in toolbar searches, combining for more than 95 percent of the market share in July. Google grabbed 50.3 percent of toolbar searches, while Yahoo! captured 46.2 percent.

For more information on comScore qSearch, please email searchsolutions@comscore.com or call (650) 244-5412.

About comScore Networks

comScore Networks is a global leader in measuring the digital age. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore consultants apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by global leaders such as AOL, Microsoft, Yahoo!, Verizon, Best Buy, The Newspaper Association of America, Tribune Interactive, ESPN, Fox Sports, Nestle, MBNA, Universal McCann, the United States Postal Service, Merck and Expedia. For more information, please visit http://www.comscore.com/ .

comScore Networks

CONTACT: Andrew Lipsman of comScore Networks, Inc., +1-312-775-6510,press@comscore.com

Web site: http://www.comscore.com/

Source: PRNewswire

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