Helzberg Diamonds Shines With AT&T Technology

KANSAS CITY, Mo., June 8 /PRNewswire/ — AT&T has won a multimillion- dollar contract with Helzberg Diamonds to design an integrated networking solution that links the jeweler’s more than 250 retail stores nationwide.

By implementing high-speed DSL and local private line access to AT&T’s Frame Relay network, Helzberg can offer a range of new applications to its retail stores, including intranet access, training, gift cards, high-speed Web access, real-time inventory information, e-mail and back-office support.

The contract expands a relationship under which AT&T provides Helzberg with local and long-distance services.

“The network will help us deliver on our service and value promise to our customers,” said Orlando “Butch” Jagoda, Helzberg senior vice president. “Our company is passionate about customer service, and so is AT&T.”

AT&T recently received an award for business local phone service customer satisfaction from J.D. Power and Associates. Local voice business customers ranked AT&T highest in a number of key areas — offerings and promotions, cost of service, performance and reliability, sales representatives billing, and company image.

About Helzberg

Helzberg Diamonds is headquartered in North Kansas City, Missouri. The company operates 264 retail jewelry stores in 37 states and was founded by Morris Helzberg in 1915. Helzberg Diamonds became a subsidiary of Berkshire Hathaway in 1995. For more information visit http://www.helzberg.com/.

About AT&T

For more than 125 years, AT&T (NYSE “T”) has been known for unparalleled quality and reliability in communications. Backed by the research and development capabilities of AT&T Labs, the company is a global leader in local, long distance, Internet and transaction-based voice and data services.

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AT&T

CONTACT: Gayla Hoffman of AT&T, +1-314-531-8887, ghoffman@att.com

Web site: http://www.att.com/http://www.helzberg.com/