NewsStand, Inc. Names William Louden and Guy Tasaka As Directors; Louden and Tasaka to Set Direction and Increase Sales for New Web-Based Services
Posted on: Monday, 28 August 2006, 15:00 CDT
NewsStand, Inc., the leading distributor for digital editions of newspaper and magazine publishers, today announced two key senior management hires. William ("Bill") Louden has joined the company as Director of Product Planning and Marketing and Guy Tasaka has joined as Director of Circulation Strategy and Digital Product Sales featuring iSite Web Services. The company is rapidly expanding its digital edition distribution into a web-based services portfolio, providing publishers with tools for increasing revenue through circulation and advertising.
"We are thrilled to have Bill and Guy on board now as we shift our focus to web-based services and strengthen our partnerships with newspapers and magazines around the world. With Bill's outstanding track record in online services and content management and with Guy's deep circulation and online marketing experience with The New York Times, we will be able to move quickly and effectively into a broader arena," commented CMO and General Manager, Michele Chaboudy.
Louden brings over 20 years of experience in applying new technology to markets at software, Internet, and content management companies including LookSmart, News Corporation and General Electric Information Services. Tasaka has most recently worked for Marketing Experiments to improve clients' online profitability and spent the last ten years with The New York Times in strategic roles for circulation acquisition, ecommerce and online marketing.
About NewsStand, Inc.
NewsStand, Inc. is the leading digital partner for premier publishers of newspapers, magazines and books and is one of eContent Magazine's Top 100 Companies. Currently, the company delivers digital content and delivery solutions to over 200 magazine and newspaper titles as well as book publishers in more than 120 countries. NewsStand is a privately held company headquartered in Austin, Texas, with offices in New York City, Germany, and the United Kingdom. Investors include Adams Capital Management, Noro-Moseley Partners and the New York Times Company. A new division, LibreDigital, is offering book publishers a unique way to display content online while protecting copyright.
For more information, visit www.newsstand.com and www.libredigital.com.
Source: Business Wire
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