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SpiralFrog, Universal Partner for Ad-Supported Legal Download Service

Posted on: Tuesday, 29 August 2006, 12:00 CDT

Online music download service SprialFrog has stuck a deal with Universal Music Group to make its back catalog available for legal downloading in the US and Canada.

Robin Kent, SpiralFrog's CEO, says the ad-supported service will offer consumers an easy-to use alternative to pirated music sites, with no viruses or spyware in a controlled client-server architecture, and quick downloading as primary user benefits.

Digital rights management technology is built-in to all audio and video content as part of anti-piracy measures.

Kent says that offering legally-authorized audio and video downloads in an ad-supported environment works, as SpiralFrog's business model is based on sharing its income streams from that advertising with content partners like Universal.

The company's research revealed that consumers are more than willing to 'pay' for their content by watching non-intrusive, contextually-relevant, targeted advertising in an online entertainment environment where advertising is already part of the overall experience.

"Our target audience is the driving force behind the changes in how music is created, discovered and consumed," Kent said. SpiralFrog's target audience - people between the ages of 13 and 34 - is an advertiser's dream, Kent added. "This is the core audience we will attract by building a music-centric experience and destination that is second to none, legally delivering what the majority of users want - content they pay for only with their time. It's content that advertisers are willing to pay for on their behalf."

SpiralFrog will launch in beta later this year.

Source: Datamonitor

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