Freebie Gets Out of Hand for Starbucks
Posted on: Wednesday, 30 August 2006, 15:00 CDT
Starbucks Corporation has called a halt to an internal promotion offering free iced coffee to staff after the campaign spread to thousands more people than intended.
The 12,000-strong coffee chain emailed employees a voucher in the southeastern US offering a free Starbucks iced coffee, with instructions to forward it to friends and family.
However, the coupon - which stated "Stop by your neighborhood Starbucks Coffee between noon and 9pm for a complimentary iced grande beverage" - soon got out of hand and began appearing on internet chat rooms.
Realizing the scale of the unintentional offer, Starbucks moved quickly to issue a statement explaining that the offer was "redistributed beyond the original intent and modified beyond Starbucks' control."
Effective immediately, the offer is no longer valid at any Starbucks locations.
Source: Datamonitor
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