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Partner Communications to Launch Video Streaming & Download Services Using Emblaze Media Delivery Solutions

Posted on: Monday, 14 June 2004, 06:00 CDT

Emblaze Ltd (LSE: BLZ) announced today that it has been contracted by Partner Communications Company Ltd. ("Partner Communications") to provide video streaming and video download services to Partner subscribers. A wide range of value added services will be introduced to GPRS users on 2.5 and 3G networks during the course of 2004, including traffic monitoring, live music and TV channels through a specially created portal on their multimedia mobile phones.

The first service to be provided by Emblaze consists of traffic monitoring, a much requested service, from surveillance cameras deployed on the Ayalon highway, the main commuter access route to commercial districts in the centre of the country, and broadcasted through the system to Partner subscribers. These services will be initially offered to up to 20,000 users, and will be made available on the Nokia 6600, and Emblaze Mobile's Alpha P8 videophone handsets. Emblaze will support these services on new devices introduced by Partner Communications in the future.

Partner Communications, which operates under the orange(TM) brand in Israel and is majority-owned by Hutchison Whampoa, the Hong Kong conglomerate, is offering a variety of mobile media services to its subscribers who can access these services using a range of handsets, including Emblaze Mobiles' Alpha P8.

Eli Reifman, Chief Executive Officer of Emblaze Ltd.: "Today, Emblaze is supplying Partner with advanced value-added services for 2.5G network. In the future it is expected that these services will be supported by Partner's 3G network, which is currently being rolled out. This, together with the purchase by Partner Communications of Emblaze Mobile's customised handset, is the direct result of our ability to deliver end-to-end solutions to our customers rather than only one component of the mobile streaming solution.

"This is the second network operator with whom we have launched traffic monitoring services, following the success of a similar launch with Mobile8, Indonesia's premier telecom operator. Such deals open up additional revenue stream for us. Our ability to stream live content to any multimedia platform, coupled with our capacity to create customised, easy to use portals make us the partner of choice for network operators looking to launch additional paid-for services."

Notes to Editors

About The Emblaze Group (Emblaze LTD)

Following the sale of the Semiconductor Business, Emblaze Ltd will consist of three companies sharing a common vision to lead the market transformation to rich media personal communication. Emblaze Mobile a provider of end-to-end wireless multimedia handsets and backend solutions; Emblaze Transcoding, a global leader in transcoding capabilities for wireless operators; and Orca Interactive, provider of solutions for broadband and IPTV Interactive Television (iTV) services. www.emblaze.com

About Partner Communication

Partner Communications Company Ltd. is a leading Israeli mobile communications operator known for its GSM/GPRS based services and the development of wirefree applications under the preferred orange(TM) brand. The Company commenced full commercial operation in January 1999 and through its network, provides quality of service and a range of features to approximately 2.1 million subscribers in Israel. Partner subscribers can use roaming services in 136 destinations using 303 GSM networks. The Company was awarded a 3G license in 2002. Partner's ADSs are quoted on NASDAQ under the symbol PTNR and on the London Stock Exchange (LSE) and the Tel Aviv Stock Exchange (TASE) under the symbol PTNR.

For further information please visit: http://www.investors.partner.co.il.

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