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The Hacker Group to Host Free Webcast on Using Direct Marketing To Create a Winning Sales Dialog; Online Event Will Offer Keen Insights for Precisely Coordinating Direct Marketing and Sales

Posted on: Tuesday, 5 September 2006, 12:00 CDT

The Hacker Group, one of the largest direct marketing agencies in the West, announced today that it will host a free, one-hour video webcast for Marketing and Sales executives on Wednesday, September 20 at 2 p.m. EDT/11 a.m. PDT, entitled "Dialoging for Dollars: Effective Sales and Marketing Communication," sponsored by ON24. Persons interested in attending can register at http://www.highperformancedirect.com/ON24. This thought-provoking, interactive presentation and discussion will be presented by direct marketing industry veteran, Spyro Kourtis, President/CEO of The Hacker Group.

"In this day and age, marketing's responsibility is to do more than generate inquiries. Marketing needs to work with sales to create the qualifying and communication strategy that will increase the inquiry to sales ratio," stated Kourtis.

"Results-oriented marketers know the importance of quickly categorizing, profiling and scoring leads generated by any marketing program," said Sharat Sharan, President/CEO, ON24. "Without clear metrics on the caliber of leads that match the desired buyer profile, marketing executives lack true understanding of the program's ROI. This webcast will offer easy approaches to gain such prospect profile metrics."

In this webcast attendees will learn:

-- How to regulate lead quantity and quality

-- Who should be responsible for which leads, and when

-- How to keep your lead stream flowing consistently toward higher conversion rates

-- The secret to avoiding two big mistakes even seasoned direct marketers make

Kourtis will also provide guidelines for developing a proven Communication Strategy that can be put into effect immediately following the webcast.

About ON24, Inc.

ON24, Inc. is the global leader of webcasting and video communications solutions. More than 500 leading companies including Cardinal Health, Cisco Systems, CMP Media, Credit Suisse, Hewlett-Packard and Sun Microsystems use ON24 for activities such as lead generation, internal communications, conferences and events, product launches, sales training, continuing professional education and executive announcements. Based in San Francisco, the privately held company was founded in 1998. For more information, visit www.ON24.com.

About Spyro Kourtis

As President/CEO of The Hacker Group, Spyro Kourtis oversees all strategic planning and day-to-day operations of the agency. In recent years, he's secured relationships with a significant number of Fortune 500 clients, including Cingular Wireless, AAA, Expedia, IBM, Intel, Microsoft, MSN, Oracle, Netflix, VISA and Washington Mutual, among others. Spyro is a popular speaker at top national conferences, bringing to life concepts and theories of direct marketing principles -- all while entertaining the crowds he attracts. He also publishes "High Performance Direct," writes a monthly column for the "Puget Sound Business Journal" and is a regular contributor for "DM News" and "Target Marketing."

Source: Business Wire

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