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Annodyne Celebrates Fifth Anniversary With Evolution into Professional Services Company Providing Internet Business Strategy for the New Marketing Economy

Posted on: Wednesday, 6 September 2006, 12:00 CDT

When Anthony Campisi decided to start his firm, Annodyne, Inc. in 2001, he knew his vision had to be clear in order to survive the rigors of the marketplace. At a time when Internet marketing, consulting and technology companies were closing their doors, this visionary entrepreneur was certain that he could bring solid business principles and sound strategy to what was then considered uncertain territory.

"The marketing and technology worlds stagnated for a few years after the bubble burst, but now they're back," said Campisi, the Chief Executive Officer and President of Annodyne. "Certainly, organizations marketed during that time, but for the most part it was a regression back to the safe and familiar such as billboards, print ads, and direct mail campaigns. The web was still in the marketing mix but it was quickly pushed to the back of the pack, and rightly so. During the boom, the web demanded lots of attention and dollars, but failed to deliver on its promise. Now the web is back, and it's making up for lost time."

In five years, Annodyne has evolved into a professional services company focused on providing Internet business strategy as well as creative and technical execution for national clients as diverse as Lucent Technologies, Dale Carnegie Training, MapQuest, Rollerblade, The Wharton School of the University of Pennsylvania, and Comcast Corporation.

Campisi, a leading business strategist focused on pioneering a new breed of business solutions, has grown Annodyne from a boutique agency specializing in permission-based e-mail marketing campaigns, to a full-service developer of Internet-centric marketing models.

The most significant element in Campisi's vision for the future is his concept of The New Marketing Economy(TM), which describes how the Internet and web-based technologies are changing traditional marketing models as we know them. He leads a blog under the same name at www.newmarketingeconomy.com.

"Many organizations are at a loss right now - they've spent a lot of money on the hot new technology or latest media trend thinking that if everyone else is there, that's where they need to be," said Campisi. "In this second round of the Internet revolution, what some have termed 'Web 2.0,' you see organizations that have no idea how to move forward. The pervasive and complex nature of the web makes it difficult for organizations to successfully establish themselves online without expert guidance. For decades most marketers were absolutely certain where their target audience could be found - and their choices in print, radio and television were limited. Since the advent of the Internet, those targets keep moving, with a greater variety of choices, user-generated options and bigger barriers to getting your message through.

"Annodyne guides its clients in finding where their audience resides online, and develops communications plans on how to engage them," Campisi said. We take the time to learn about our clients business in-depth in order to bring to them a strategic, consultative vision of their future, which you won't find at a traditional advertising or marketing agency, or at a web development shop. We've built a team of talented experts, professionals in their fields, who realize that the Internet has become the prime media source as television once was. We value the relationship between sales and marketing, and conjoin the two with CRM.

"In our vision of The New Marketing Economy, viewing advertising, marketing, sales and public relations through the prism of the Internet enables all of a company's stakeholder's greater accountability, integration and return on investment in a way never before available," said Campisi. "We've demonstrated over the past five years that we are able to come at a client's overall business objectives from a different perspective, tie it into a bigger picture, and help them achieve those objectives through the strategic use of technology.

"The web is different now - it's matured," Campisi said. "It's not about static information; it's about interactivity, understanding and for some, community. Marketers controlled the first round on the web. Today, it's the consumer that's in control. This has many marketers scrambling to figure out how to remain relevant, and how to regain control. TIVO, Digital Video Recorders and Video on Demand have changed the way we watch TV, and how consumers can control receiving, or not receiving, an advertiser's message. The changes are also happening on the web but at an infinitely faster pace. The savviest marketers see this as an opportunity for a new way to begin a dialogue with consumers, a way to leapfrog the competition before they realize that their world has even changed.

"At Annodyne, we've built a solid foundation that has enabled us to endure change," said Campisi. "The evolution of our company has kept pace with evolutions in technology and marketing, which has been a wild ride over the past five years. Our endurance and experience are what differentiates Annodyne from many of our competitors, and what enables our clients to gain greater business success in the New Marketing Economy."

About Annodyne:

Annodyne, Inc. is a professional services company providing Internet business strategy, creative and technical execution for clients as diverse as The Wharton School of the University of Pennsylvania, Comcast Corporation, Lucent Technologies, Dale Carnegie Training, MapQuest, and Rollerblade. The company is centered on their vision of The New Marketing Economy(TM), and developing Internet-centric marketing models which shift marketing from a cost center to a profit center through Marketing Performance Measurement. The company envisions the Internet as the centerpiece to all marketing initiatives, both online and offline. This "Information Hub" enables marketers to track, measure and analyze the performance of all marketing communications and media. Annodyne offers a full range of strategic services including Internet business consulting; emerging technology evaluation; strategic roadmaps; marketing analytics; interactive marketing and online advertising; offline integration; vertical marketing programs; CRM alignment; and the development of their proprietary information hub architecture. The award-winning professionals at the company also offer agency services including HTML and Rich Media design; online ad development; e-mail marketing; search engine marketing and optimization; custom application development; content management systems; e-commerce; online public relations as well as blogger relations; new media technologies; and interactive sales tools. Additional information about the company is available at www.annodyne.com. To learn more about Annodyne's thought leadership position, visit their blog at www.newmarketingeconomy.com.

Source: Business Wire

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