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Unica(R) Rolls Out New Version of Its Enterprise Marketing Management Suite; Affinium 7 Delivers the Most Complete Capability for a Marketing System of Record

Posted on: Tuesday, 12 September 2006, 12:00 CDT

Unica(R) Corporation (Nasdaq:UNCA), a global provider of Enterprise Marketing Management (EMM) solutions, today launched Affinium 7, the most comprehensive update of its marketing software suite to date. Affinium 7 delivers a rich set of new EMM capabilities including: dynamic, scaleable offer management; flexible response tracking; extensive user-definable reporting; robust resource management; integrated web analytics; and cross-organizational collaboration. Unica offers the broadest platform available today for managing end-to-end marketing resources and processes, enabling marketers to achieve increased marketing velocity, greater customer relevancy and measurable results.

Extensive support for the new Affinium 7 platform comes from Unica's partners. Among those planning to enhance their own service and product offerings with the new EMM capabilities are Epsilon, Harte-Hanks and Quaero primarily in the North American market, and Wegener and CDMS in Europe.

According to Mike Coakley, vice president of Epsilon, a leading marketing service provider, "The new capabilities in Affinium 7 will enable Epsilon to enhance our integrated marketing services offering to leading Fortune 2000 brands. By combining Epsilon's advanced database solutions with Affinium 7's robust offer management, flexible response attribution and customized reporting capabilities we are able to offer a state-of-the art marketing solution that enables marketers to optimize their customer relationship and grow their marketing ROI effectively and cost efficiently." Today, Epsilon hosts Affinium for clients across the healthcare, hospitality, publishing, fundraising and financial services industries.

Affinium 7 further delivers Unica's vision for a system of record for marketing, the backbone behind a complete EMM suite. The system of record brings together marketing assets, such as creatives, reports, budgets, and business definitions (e.g., customer segments and best practices), so that marketers can manage their creation and usage, rapidly assemble them to execute different programs, and measure performance. This free flow of accurate, up-to-date information speeds marketing execution, reduces mistakes, boosts productivity through automation and re-use, and enables faster, better decisions.

"Having to manually gather data from innumerable spreadsheets, external reports, and individual project plans has hamstrung marketers' execution and hampered their ability to easily encapsulate marketing performance for upper management. Unica's marketing system of record provides the foundation and mechanisms for both managing and measuring marketing performance, as well as systematically delivering personalized, relevant and right-time marketing that drive customer value and loyalty. Being able to deliver on this vision sets Unica apart from other EMM vendors," said Yuchun Lee, co-founder and CEO, Unica Corporation.

"Consumers are increasingly difficult to reach. They want offers and communications that are relevant and timely for them. While marketers are under increasing pressure to deliver results, they frequently lack the tools to manage resources, campaigns and investments across product lines, divisions and geographies, leading to duplicated efforts, conflicting marketing messages and wasted investments on activities that aren't aligned with goals. Enterprise Marketing Management suites offer solutions that can increase marketing's effectiveness and return on investment," said Kimberly Collins, Ph.D., research vice president, Gartner CRM.

Virgin Mobile USA - the nation's leading wireless youth network, just given the highest rating in wireless prepaid customer satisfaction by J.D. Power and Associates - operates in the highly competitive pre-paid cellular market. "Limiting customer attrition and building customer loyalty are important drivers for our business and led to our adoption of Unica's Affinium integrated marketing solution," said Terry Madonia, vice president, Voice Offers and Base Management for Virgin Mobile USA. "It allows us to analyze the market; and create, manage and track millions of individual offers across multiple segments and geographies. We use Affinium's integrated marketing resource management, emessaging, and marketing analytics capabilities to help build customer retention and marketing accountability."

With the new capabilities in Affinium 7 marketers can:

-- Better harness the power of online channels with powerful, integrated web analytics;

-- Systematically create, manage, deploy and track marketing offers across channels for more consistent, highly personalized communication;

-- Automate marketing performance measurement, even for complex, multi-channel, multi-stage purchase cycles, with flexible, easy to configure response attribution and embedded, best-of-breed reporting tools;

-- Collaborate more efficiently and effectively through role-oriented interfaces that use familiar spreadsheet metaphors, dynamic calendaring, and more;

-- Extend the marketing system of records' reach with more reusable components and new capabilities to manage complex project data;

-- Facilitate user adoption and productivity through numerous ease-of-use enhancements; and

-- Enhance security and streamline administration with centralized suite configuration, user management, and authentication.

Affinium 7 enhancements are embedded across Unica's entire EMM product spectrum, including: marketing resource management (MRM), campaign management, web analytics, event-based marketing, lead management and more. Affinium 7 makes it even easier for B2B and B2C marketers to integrate brand, internet and direct marketing for high performance results and a consistent customer experience. More details are available at www.unica.com.

More information on the above products is available at:

-- For Affinium 7 details go to http://www.unica.com/affinium7/index.cfm.

-- For Unica's Marketing System of Record go to http://www.unica.com/product/product.cfm?pw=msr.

-- For Enterprise Marketing Management go to http://www.unica.com/product/emm.cfm.

About Unica

Unica(R) Corporation is a leading global provider of Enterprise Marketing Management (EMM) software designed to help businesses increase their revenues and improve the efficiency and measurability of their marketing operations. Unica focuses exclusively on the needs of marketing organizations and its Affinium(R) software addresses the principal functions of EMM including: marketing and customer analytics, demand generation and marketing resource management. More than 400 companies in a wide range of industries use Unica software to manage the complexities and processes of marketing and to facilitate the operations of a customer-centric business. Unica's customers include ABN AMRO, Capital One, Choice Hotels, Comcast, Lands' End, Nordstrom, Reader's Digest, Scotiabank and Vodafone. Unica has offices across the United States, including its corporate headquarters in Waltham, Massachusetts, as well as offices in the United Kingdom, France, Germany, Singapore and India. For more information, call 781-839-8000 or visit http://www.unica.com.

Copyright 2006 Unica Corporation. Unica, the Unica logo, Affinium and NetTracker are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Forward Looking Statements

The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change, and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including the possibility that the market for enterprise software does not develop as anticipated; that the market for Unica software may be different from that which was indicated in the survey, the volatility of our stock price due to the difficulty in predicting operating results and the long sales cycle for Unica's software; a failure by Unica to develop new software products and enhance existing products; failure to retain key staff; a failure by Unica to maintain historical maintenance renewal rates; and a failure to properly protect Unica's proprietary rights and intellectual property. These and other factors listed in the Annual Report on Form 10K for the fiscal year ended September 30, 2005 under "Risk Factors" could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.

Source: Business Wire

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