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Xilinx Named a 'Loyalty Leader' in Walker Loyalty Report for Semiconductor Industry

Posted on: Thursday, 14 September 2006, 09:00 CDT

SAN JOSE, Calif., Sept. 14 /PRNewswire/ -- Xilinx, Inc. , the world's leading provider of programmable chips, has been named a "loyalty leader" in Walker Information's first-ever customer loyalty benchmark study for the semiconductor industry.

(Photo: http://www.newscom.com/cgi-bin/prnh/20060914/SFTH024 http://www.newscom.com/cgi-bin/prnh/20020822/XLNXLOGO )

The Walker Loyalty Report for the Semiconductor Industry, conducted by Walker Information in partnership with EE Times, is an international study that examines customer attitudes, experiences, and perceptions of semiconductor companies in North America, Europe, Asia and Japan. Of 53 companies evaluated in the study, Xilinx was one of only eight companies to earn the designation of "loyalty leader," including Analog Devices, Avago Technologies, Freecale Semiconductors, Linear Technology, Microchip, Sony and Texas Instruments.

According to The Walker Loyalty Report, Xilinx netted the highest proportion of "truly loyal"* customers who were also likely to claim Xilinx as one of the best brands in the industry. Xilinx earned high scores for its leading-edge technology, innovation, product capabilities and features. The company also scored above average in development tools, software, and reference designs, as well as technical and design support and documentation.

"At Xilinx, the most important measure of our success is how we serve our customers with focus and excellence -- so it's quite an honor to have ranked so highly in this global study for brand loyalty," said Wim Roelandts, chairman, president and CEO of Xilinx. "Over the past six years, we've significantly expanded our business beyond traditional communications infrastructure markets into high-volume consumer markets. Key to our success in tapping into mainstream consumer applications has been our ability to deliver innovative silicon platforms as part of a complete solution. Given that about 75 percent of semiconductors purchased today are for the consumer industry, we know that a solutions approach will be critical to inspiring future brand loyalty, thereby stimulating the long-term growth of our business."

"The more development tools and software solutions are available, the more advantages customers have in terms of saving development costs and decreasing time-to-market for their end-use products," added Paul Schrock, senior vice president, Walker Information. "Especially in competitive markets like consumer electronics that are all about 'what's new and what's next,' choosing a company that has done all of the heavy lifting by providing a packaged solution is a real incentive for customers wanting to get ahead."

Results of the Walker study were based on nearly 1,500 respondents, who submitted more than 5,900 brand evaluations in eight semiconductor industry sectors -- automotive, computing/peripherals, consumer electronics, industrial/military, medical, mobile handsets, wired networking, and wireless communications.

* "Truly loyal" customers are defined by Walker Information as customers who "both plan and want to do business" with their existing supplier. About Xilinx

Xilinx is the worldwide leader in complete programmable logic solutions. For more information, visit http://www.xilinx.com/ .

About Walker Information

Walker Information is the worldwide leader in customer loyalty management. A privately owned, Indianapolis-based company with offices in the United States and Canada, Walker offers companies innovative solutions combining industry-leading research science, progressive technology, and results-based consulting services. For more information, visit http://www.walkerinfo.com/ .

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Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20060914/SFTH024NewsCom: http://www.newscom.com/cgi-bin/prnh/20020822/XLNXLOGOAP Archive: http://photoarchive.ap.org/PRN Photo Desk photodesk@prnewswire.com

Xilinx, Inc.

CONTACT: Lisa Washington of Xilinx, Inc. Public Relations,+1-408-626-6272, or lisa.washington@xilinx.com

Web site: http://www.xilinx.com/

Source: PRNewswire

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