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Search Engine Strategies to Host First Conference Dedicated to Local Search; Chris Sherman of SearchEngineWatch.Com to Host September 28th Event in Denver, CO

Posted on: Thursday, 14 September 2006, 18:00 CDT

Local search is fast becoming one of the most important channels for marketers trying to reach consumers. Borrell Associates, an interactive advertising and marketing research and consulting firm, predicts that local paid search spend will grow by over 86% in 2007 to $1.8 billion. Through local search, marketers can target people looking for local services, entertainment or events online. Against this backdrop, Search Engine Strategies, the premier global event series for search engine marketing and optimization, is launching its first SES Local Conference in Denver, Colorado, on September 28, 2006.

Speakers from companies including Google, Yahoo, Yellowpages.com, InfoSpace, CitySearch, TrueLocal.com and a host of others will share their insights at SES Local. Major players in the local search arena will describe their services and opportunities for search marketers. Search marketer attendees will hear case studies from search marketers who have successfully leveraged the local search channel, and can participate in Q&A sessions with experts in local search. Search marketers can learn how to take advantage of the unique search optimization and advertising challenges posed by local search services.

"Local search services offer unprecedented channels to reach consumers who, even though they search extensively before buying, still make the majority of purchases at the local retailers," said event chair and SearchEngineWatch.com executive editor Chris Sherman. "Despite the furious competition among the major companies in local, there is no one recognized leader and many smaller players offer compelling alternatives for search marketers. With SES Local, we're aiming to educate search marketers on all available options."

A sampling of sessions during the one-day event include:

-- Local Search Marketing Tactics

-- Coping with Convergence: Local Search Meets Mobile and WiFi

-- Ringing in Sales with Pay Per Call Ads

-- Local Search Case Studies

An Incisive Media event, the first-ever Search Engine Strategies Local in Denver offers a dynamic opportunity for marketers to network with major players and up-and-coming companies in the local search arena.

For full details, visit http://www.searchenginestrategies.com/sewlocal/sept06/. Early bird registration closes on Friday, September 15. Location: The Adam's Mark Hotel 1550 Court Place Denver, CO Date: Thursday, September 28, 2006 Registration Hours: 8:00am - 4:00pm Conference Hours: 9:00am - 5:45pm Exhibit Hall Hours: 10:15am - 7:00pm

About Incisive Interactive Marketing LLC -- A Division of Incisive Media PLC

Incisive Media PLC is a fast-growing specialist business information provider, based in the UK but with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. The company is listed on the London Stock Exchange (FTSE: INM).

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired from Jupiter Media in 2005.

Source: Business Wire

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