Glam Media Vaults to #1 Spot in Online Fashion Magazine Category and Joins comScore Media Metrix List of Top 10 Women’s Sites
NEW YORK, Sept. 18 /PRNewswire/ — Glam Media, today announced its new ranking as the #1 online fashion and beauty web property — as measured by comScore Media Metrix — overtaking long-time incumbents including Vogue magazine’s online arm Style.com, iVillage Beauty & Style, InStyle.com, and Elle.com. With over 5.3 million global unique visitors and 2.3 million unique visitors in the US in July 2006, Glam Media also jumped ahead of the TheKnot.com to land as #8 on the prestigious comScore Media Metrix’s Top Ten Women’s Web Properties list for July 2006. Glam was also named one of the Top 10 Fastest Growing US web properties in June and July and named to the Media Metrix Top 500 properties list.
Functioning like an online fashion magazine, Glam Media offers a unique hybrid of editorial content, a network of top-ranking fashion sites and blogs and the newly launched GlamCentral (http://www.glam.com/network/glamcentral), a popular feature which enables the fashion-obsessed to search, rank or track fashion blogs and stories. Under the careful direction of veteran fashion and lifestyle editors, Glam offers a unique combination of timely interactive features and social networking to drive the media property’s rapid viral growth. The features work together to create a contextual and social fashion experience that enables brands to directly reach a highly engaged audience.
“Glam Media is charting a course for a new breed of internet publishing,” said Samir Arora, Founder and Chairman of Glam Media. “Glam Media is emerging as a one-of-a-kind hub that combines authentic and interactive fashion editorial content, a network of indie publishers, and a home for brands looking to effectively reach the lucrative women consumers market.
Top Women’s Fashion Properties Property May Jun Jul Glam Media 463 1,432 2,353 InStyle.com 1,159 2,061 978 Style.com 593 717 920 iVillage Beauty & Style 739 820 739 Elle Magazine 249 450 319 Top 10 Women’s US Properties Total U.S. Home, Work and University Internet Users Source: comScore Media Metrix Property May Jun Jul iVillage.com: 15,194 14,330 15,227 Condenet Sites 6,171 6,133 6,328 Womensforum Sites 6,266 6,448 6,105 Tickle.com 5,658 5,348 4,670 BabyCenter Network 3,753 3,848 4,113 Waterfront Media 3,557 3,915 3,551 BHG.com 3,777 3,492 3,457 Glam Sites 463 1,432 2,353 BabyZone Sites 2,116 2,612 2,339 The Knot 2,388 2,385 2,103 Global Unique Visitors Property May Jun Jul Glam Media 782 2,935 5,333 All Visitors in 1,000′s About Glam Media
Glam Media, with offices in New York and the San Francisco Bay Area, is the fastest growing fashion & beauty web property with over 5 million unique global visitors a month, as measured by comScore Media Metrix in July 2006. The site’s interactive editorial, contextual advertising and 150-affiliate “indie publishers” network results in a unique formula that is attracting blue-chip advertisers hungry for digital campaigns. Glam Media targets 21-49 year old women with fashion and style content that is interactive and engaging. Glam has a unique partnership with Hearst Corporation with the number 1 young women’s magazine in the world — Cosmopolitan. Glam Media is backed by the blue-chip venture capital firms leading the New Media wave Accel Partners (Facebook, BrightCove,) Draper Fisher Jurvetson (Skype: eBay, Technorati), Walden Venture Capital, and Information Capital (Tickle/eMode: Monster)
Glam Media
CONTACT: Dan Klores Communications – Mario Ruiz, +1-212-981-5156,mario_ruiz@dkcnews.com, or Glam Media – Caroline Hacker, +1-703-635-8308,caroline@glam.com, or Melissa Irwin, +1-650-244-4000, ext. 216,melissai@glam.com
Web site: http://www.glam.com/network/glamcentral