Medical Broadcasting Company Hires Navarrow Wright to Lead Technology Group
Posted on: Tuesday, 19 September 2006, 06:00 CDT
PHILADELPHIA, Sept. 19 /PRNewswire/ -- Medical Broadcasting Company (MBC), the full-service vertical health interactive marketing agency within Digitas Inc., has hired Navarrow Wright as senior vice president, leading the agency's growing technology team.
(Photo: http://www.newscom.com/cgi-bin/prnh/20060919/PHTU010 )
Previously, Wright was chief technology officer for BET.com, the number one African-American Internet portal run by Black Entertainment Television. Under his direction, BET.com doubled its number of registered users and unique visitors, and won numerous best-in-genre awards from companies such as Yahoo! and AOL. Navarrow also served as vice president of technology for 360 Hiphop.com, a start-up created by entertainment mogul Russell Simmons.
"Navarrow has a proven track record of bringing new technology to an industry that is user friendly and produces business results," David Kramer, MBC's chief executive officer, said. "We know that pharmaceutical marketing needs to apply these principles as healthcare becomes more and more of an on- demand experience. We see Navarrow as someone who can help lead the industry in this direction."
"I have experienced firsthand throughout my career how technology can shape life and improve the quality of people's lives, and nowhere is that more relevant today than in healthcare. MBC is the leader in utilizing new marketing technologies to reach patients and physicians, and I look forward to exploring how we can take that to the next level," said Navarrow Wright, senior vice president, technology for MBC.
Wright has over 13 years of experience in the design and development of web applications and is considered an authority in enterprise content management implementations. Wright's expertise has earned him a coveted place on the advisory board of many dominant Internet technology leaders, such as Akamai, Vignette and InfoWorld magazine.
He has also worked as the director of technology for Raymond Karsan Associates, a leading provider of web-based training solutions for Fortune 500 companies. Before joining Raymond Karsan, Wright was the senior software engineer for Lippincott Williams and Wilkins, one of the largest medical book publishers in the country in their electronic publishing department, where he was instrumental in the design and development of Internet-based publishing systems for online medical journals.
Wright received a bachelor's degree in Computer Information Systems from Rider University.
About Medical Broadcasting Company (MBC)
MBC is a leading full-service healthcare vertical interactive marketing agency, exclusively serving clients in the pharmaceutical, biotechnology, and medical device industries. Since 1990, MBC has created innovative, integrated marketing programs that support and improve health decision-making for both consumer and healthcare professional audiences. MBC services span from acquisition to conversion through retention and include digital marketing strategy, online media planning and buying, search engine marketing, digital video production, web development, and web analytics. MBC is a Digitas Inc. company. For more information please visit http://www.mbcnet.com/.
About Digitas Inc.
The agencies of Digitas Inc. help blue-chip global brands develop, engage and profit from their customers through digital, direct and indirect relationships. Driving accountable and measurable relationship engines, the agencies are known for combining art (creativity and customer insight) with science (analytics, measurement and strategy) across digital and direct media. Founded in 1980, Digitas Inc. is headquartered in Boston. The Digitas agency has locations in Boston, Chicago, Detroit and New York. Medical Broadcasting Company is located in Philadelphia. The Modem Media agency has locations in Atlanta, London, Norwalk, and San Francisco. For more information please visit http://www.digitasinc.com/.
Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20060919/PHTU010AP Archive: http://photoarchive.ap.org/PRN Photo Desk, photodesk@prnewswire.com
Medical Broadcasting Company
CONTACT: Carly Kuper of Medical Broadcasting Company, +1-215-399-3357,or ckuper@mbcnet.com
Web site: http://www.mbcnet.com/http://www.digitasinc.com/
Source: PRNewswire
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