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DirectTrack Affiliate Platform Ranked #1 Among Top 50 Affiliate Resources By Website Services Magazine

Posted on: Tuesday, 19 September 2006, 09:00 CDT

Direct Response Technologies today announced that its DirectTrack affiliate platform was ranked #1 among the top 50 most popular affiliate industry sites on the Internet in a recent report published in Website Services Magazine. Direct Response Technologies is a leading provider of affiliate technology and e-marketing solutions and a business unit of Digital River, Inc. (NASDAQ:DRIV).

Hundreds of affiliate networks and thousands of merchants, carrying nearly 40,000 offers to more than 200,000 affiliates around the world, rely on the DirectTrack platform. DirectTrack's platform supports the sale of physical and digital goods across a wide variety of affiliate models, including sales, clicks, leads and impressions.

"Since the beginning of the year, we have seen significant growth across our DirectTrack platform with the number of networks in our global client base increasing by more than 50 percent," said George Bordo, vice president of Digital River's Direct Response business unit. "To support this growth, we continue to make considerable investments in our infrastructure. We recently migrated to Digital River's world-class data center. By leveraging Digital River's international network of data centers, which operate at nearly 100 percent uptime, we can offer our DirectTrack clients the stability and scalability they need to execute on new ideas and capitalize on revenue opportunities."

Website Services Magazine provides Web site owners a broad scope of informative articles on the business of running a Web site. The research for the affiliate resource report was provided by Ranking.com, one of the Web's largest providers of Web site metrics and information on more than one million online destinations.

About Direct Response Technologies

Direct Response Technologies, a business unit of Digital River, offers Web-based direct marketing services and an affiliate management platform that enable online merchants to track, manage and report on their affiliate relationships, partnerships, and keyword buys with search engines. Direct Response Technologies is located in Pittsburgh, PA.

About Digital River, Inc.

Digital River, Inc., a global leader in e-commerce outsourcing, builds and manages online businesses for more than 40,000 software publishers, manufacturers, distributors and online retailers. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company's comprehensive platform offers site development and hosting, order management, fraud prevention, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.

Founded in 1994, Digital River is headquartered in Minneapolis with offices in major U.S. cities as well as Cologne, Germany; London, England; Shannon, Ireland; Luxembourg, Luxembourg; Taipei, Taiwan; and Tokyo, Japan. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234.

Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.

Source: Business Wire

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