Quantcast Launches First Open Internet Ratings Site
Posted on: Tuesday, 19 September 2006, 12:00 CDT
SAN FRANCISCO, Sept. 19 /PRNewswire/ -- Quantcast today announced the first open Internet ratings site that will enable Web publishers and advertisers to easily understand Web demographic trends.
The free service will help Web content publishers of every size obtain audience measurement resources that were previously only available to the big- budget sites. It will also enable advertisers to access highly refined audience segments that match their brand and product to effectively target elusive online audiences.
Quantcast's Internet ratings site promotes openness and accessibility to accurate data by allowing web publishers to contribute directly to the service. Via a simple sign-up process, the owner of any Website or blog can install a Quantcast measurement pixel to better reflect their visitors. As a result, small publishers can attract the higher media rates that have traditionally only been achieved by large sites with substantial research and dedicated sales teams.
Quantcast aims to fuel the growth of upper-funnel advertising (branding and awareness) on the Internet in the same fashion the major search engines have driven success for lower-funnel advertising (direct response). Most of the $70 billion spent annually on US television advertising is focused on the upper funnel, which presents a huge opportunity as media consumption on the Internet continues to increase.
"Companies such as Google have revolutionized direct response advertising online. Now it's time to revolutionize online branding," said Konrad Feldman, co-founder of Quantcast. "Through the introduction of this audience search engine we want to make demographics as integral to Web advertising as ratings points are to television."
The free service is powered by analytical technology developed by engineers and scientists from NASA, Stanford and AltaVista. Quantcast categorizes hundreds of thousands of sites and their audiences according to standardized characteristics such as demographics, psychographics and buyer- graphics, including age, gender, income, ethnicity and other information.
About Quantcast
Quantcast is a team of engineers and scientists from NASA, Stanford and AltaVista building powerful statistical technology designed to better understand Internet audiences. Based in San Francisco, Calif., the company is dedicated to transforming the way branding advertising is bought and sold online. Visit http://www.quantcast.com/ to access free audience profiles for hundreds of thousands of websites.
NOTE: Quantcast is a trademark of Quantcast Corporation. All other registered or unregistered trademarks are the sole property of their respective owners.
Media Contact: Maggie Quale FortyThree, Inc. 831.621.3773 maggie@fortythreepr.com
Quantcast
CONTACT: Maggie Quale of FortyThree, Inc., +1-831-621-3773, ormaggie@fortythreepr.com, for Quantcast
Web site: http://www.quantcast.com/
Source: PRNewswire
Related Articles
- Datmedia Selects ViewCast Streaming Appliances for Innovative Internet TV Programming Service
- Userplane to Provide Webrecorder to Publishers and Webmasters Free of Charge
- Frontier's Bundled Internet and Phone Services Promotions Under Scrutiny
- Celoxica Design Used to Develop Open Source IP For Internet Protocol (IPv6) Services Applications
- Sony Unveils Free Internet-Based Phone Service
- NetZero Launches Value-Priced Voice-Over-Internet Protocol (VoIP) Service for Dial-Up and Broadband Users Worldwide
- More Than Half of High-Tech Households Subscribing to an Internet-Based Phone Service Have Disconnected Their Traditional Landline Phone, According to Telephia
- J2 Global Offers eFax and eVoice Services Free of Charge To Hurricane-Relief Organizations
- FCC Blocks States From Regulating Internet-Based Phone Services
- DSLi Launches Premiere Internet-Based Phone Service -- Vox3 -- to Become the World's First Business Class Broadband Phone Company
 |
 |
User Comments (0)
RSS Feeds