The Kelsey Group's Interactive Local Media 2006, the Original Local Search Conference, to Examine the Impact of Changing Consumer and Advertiser Habits on the $97B Local Advertising Market
Posted on: Monday, 25 September 2006, 15:00 CDT
PRINCETON, N.J., Sept. 25 /PRNewswire/ -- Senior executives representing every segment of the interactive local media business will convene November 29-December 1, 2006, at the Sheraton Philadelphia City Center, Philadelphia, Pennsylvania, for The Kelsey Group's Interactive Local Media 2006 (ILM:06) conference. Changing consumer usage and the shift of advertiser dollars from traditional to online media will serve as the backdrop for ILM:06.
ILM:06 is The Kelsey Group's 11th conference devoted to digital media with a local focus. The three-day agenda will feature more than 50 speakers, including executives with companies that are among the most innovative and influential in the interactive local media space -- Seb Bishop, president and CMO, MIVA; Jim Greiner, vice president and general manager, MapQuest; David Lebow, executive vice president and general manager, AOL Media Networks; Caroline Little, CEO and publisher, Washingtonpost.Newsweek Interactive; Dan Marriott, senior vice president of interactive development and CEO, Pronto, IAC/InterActiveCorp; Chip Perry, president and CEO, AutoTrader.com; Spencer Rascoff, CFO and vice president of marketing, Zillow.com; and Dan Rubinstein, Small Business Product Initiatives, Google.
"While ILM:06 is known as the premier local search event, it is important to note that the program covers the breadth of the interactive local media waterfront," said Matt Booth, program director of Interactive Local Media and ILM:06 conference chair. "This year's outstanding lineup of speakers, coupled with an agenda that examines online local media from horizontal and vertical perspectives, ensures that attendees will come away with a 360-degree view of the local marketplace."
The ILM:06 sessions will explore a range of important topics, including local search, Internet Yellow Pages, vertical directories, online classifieds, social networks and mobile search. Session highlights include:
* The State of City Guides and Standalone Local Products * Vertical Search: Auto and Real Estate * Video, Multimedia and Local Search * Newspaper Products and Internet Classifieds * IYP vs. Local Search
Sponsors for ILM:06 include: Acxiom, Agendize, BTS Logic, eStara, Fast Search & Transfer, Jambo, Local.com, Local Matters and Marchex. For more information about the conference, visit http://www.kelseygroup.com/ilm2006.
About The Kelsey Group
The Kelsey Group is the leading provider of research, data and strategic analysis on directories, small-business advertising and online local media. Founded in 1986, the company has built a reputation as the premier analyst firm covering the directory publishing community and the emerging local search marketplace, providing advisory services (The Kelsey Report(R) and Interactive Local Media), publishing (Global Yellow Pages(TM) and Local Media Journal(TM)), consulting (more than 300 individual assignments) and conferences (65 events).
The Kelsey Group
CONTACT: Eileen Pacheco of The Kelsey Group, +1-781-556-1026,eileen@tango-group.com
Web site: http://www.kelseygroup.com/
Source: PRNewswire
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