• E-mail
• Print
• Comment
• Font Size
• Digg
• del.icio.us
• Discuss article

Digg Founders Launch Internet Television Network

Posted on: Tuesday, 26 September 2006, 09:00 CDT

The founders of Digg.com, the web site that transformed social news,

today formally unveiled a new company, Revision3. Revision3 is the first

Internet television network to develop and showcase original music,

science, technology, and comedy programming designed to speak to a new

generation. The network produces and broadcasts successful shows such as

Kevin Rose and Alex Albrecht's Diggnation,

Geekdrome, Ctrl + Alt + Chicken, Systm, InDigital, Infected and

thebroken. These properties have been downloaded over 15 million times

to date, and have loyal and enthusiastic fan bases around the world. The

new Fall lineup was also unveiled, and includes an underground music

show, a program that takes a comedic approach to the mysteries of

science, and a how-to show that focuses on digital artistry. All

Revision3 programs are available immediately at revision3.com, on the

Revision3/Apple iTunes Store Front, on BitTorrent's

web site, and more. The company also announced that it has received

funding from Greylock Ventures, Marc Andreessen and a small group of

respected investors.

"Truly revolutionary Internet television isn't

about cutting and pasting television programming onto a computer,"

said Jay Adelson, CEO of digg and Revision3. "It's

created by having your ear to the ground --

knowing what the new generation of Internet consumers wants --

and mastering the latest technology to deliver it. It's

a whole new model for the video broadcast industry. Only Revision3 has

rock-star talent such as Kevin Rose, on-the-edge shows, and a production

team with the Internet and broadcasting experience to make it happen.

The fact that we've been able to acquire an

incredible fan base and high download numbers --

without an official company or marketing effort prior to funding --

shows that Revision3 provides must-see programming to a large group of

trend-setting viewers."

As the amount of on-demand content and video-ready mobile devices

explode, so does the demand for shows specifically geared toward

consumers that want niche content developed with their lifestyle in

mind. These viewers don't want shows

developed for the sensibilities of the masses, but undiluted programming

that speaks to their interests. And they want to view this programming

wherever and whenever they like. Revision3 shows are designed to be

watched on everything from cell phones to computers to televisions. In

addition to being available at www.revsion3.com,

Revision3 shows are currently available with every TiVo box with a

podcast feature, on Palm, Inc. devices via the Blazer browser, and on

partner web sites such as Apple iTunes, Google Video, YouTube,

BitTorrent and DivX.

"We started developing Internet television

shows because my friends and I couldn't find

anything on television that really spoke to us,"

said Kevin Rose, founder of digg and Revision3. "We

didn't want slick, television programming. We

wanted shows that were edgy, went beyond the surface, and delved into

the topics we liked. The only way to do that was to produce the shows

ourselves, without the restrictions and controls that are always imposed

by corporate media companies. We wanted to cover tech, news, science

comedy and music with on-air talent that was in touch with what was at

the top of the underground. Revision3 does just that."

The newly unveiled Revision3 Fall lineup includes:

Diggnation:

The official weekly podcast and video magazine based on content from

legendary social news website digg. Kick back with a beer and get hosts

Kevin Rose and Alex Albrecht's humorous, and

street-wise take on timely news stories from the top of digg's

homepage. Over 10 million downloads and counting.

Not Mainstream Typical Videos:

This music show goes behind and inside the independent music scene.

Whether it is a band interview, concert, or sound check, this program

will introduce viewers to new sights and sounds in the underground music

world.

Mysteries of Science Explained:

Ever wonder just how or why a particular scientific phenomenon is the

way it is? Revision3's resident crackpot

scientist provides the answers to life's great mysteries every week in

Mysteries of Science Explained.

Cntrl+Alt+Chicken:

Cntrl+Alt+Chicken is a new form of cooking show for geeks, one in which

the chefs don't know how to cook. Hosts Alex

Albrecht and Heather Stewart use the Internet and their team of lab

rats, Alex and Heather's alter egos, to research and explain all things

culinary. From meatballs to Cordon Bleu, Cntrl+Alt+Chicken uses comedy

and geek culture to take the mystery out of cooking.

Infected by Martin Sargent:

As the Howard Stern crew of the Internet, host Martin Sargent, and pals

Joey and The Gator draw on more than five successful years as

television's first pro Internet surfers to take viewers on a guided tour

of humorous, fascinating, and weird content on the Web --

all in their unique, erudite style.

Geekdrome:

Two geeks debate movies, comics, and video games with verbal sparring

along the lines of a Kevin Smith movie.

Systm:

Systm's how-to episodes move well beyond your ordinary "Do

It Yourself" format to effectively educate

viewers on how to build, use, and take advantage of technologies and

inventions that enhance their lives.

InDigital -- Your Life in Gear:

Hosts Jessica Corbin, Hahn Choi, and Wil Wheaton look at the latest

gadgets and high tech products that define life in the modern world.

Does it work? How would it fit into your life? Is it worth buying?

InDigital answers these questions and more.

thebroken:

thebroken is the legendary underground technology show with a hacker

mentality that caters to the elite (or wannabe 1337) computer user using

a mixture of seriousness and irreverent comedy. thebroken debuted as an

independent online show more than a year ago and has been successfully

downloaded over 3-million times. If it's shady or underground, it's

thebroken.

PixelPerfect with Bert Monroy:

Viewers will sharpen their artistic skills as master digital artist Bert

Monroy takes a stylus and a digital pad and treats it as Monet and

Picasso do oil and canvas. Monroy will cover the tips and tricks viewers

need to know to whip digital images into shape.

Revision3 recently closed a round of angel funding at just under $1

million dollars. The amount was based on the company's

current profitability. In addition to Jay Adelson, Greylock Ventures,

and Marc Andreessen, investors include Don Hutchison, lead investor in

GoodMail, Michael Tanne, CEO and founder of Wink, Mike Maples, Jr.,

founder of Motive, Ron Conway, respected angel investor, Andrew

Schroepfer, founder of Tier1 Research, and Daniel Golding, vice

president of Tier1 Research.

Revision3's business model is unique in the

industry. Shows are of broadcast quality, but are produced quickly, at a

small percentage of the cost of traditional, large scale television

programming. Sponsorships and advertising are sold at a rate that allows

advertisers to easily reach a very desirable demographic at a fraction

of the cost of advertising on traditional television shows. And unlike

traditional television ratings, Revision3 and their advertisers know

exactly how many people are tuning in, allowing them to pinpoint the

efficacy of advertising.

About Us

Revision3 is an Internet media company for the on-demand generation,

producing some of the most engaging and original audio and video

entertainment programs available on the Web. From the highly technical

to the ridiculously silly, count on Revision3 for content that is

accessible, edgy, and informative.

Revision3 was founded by Kevin Rose, Jay Adelson and David Prager in

April 2005 with the vision that truly revolutionary Internet television

wasn't about putting television programming

on a computer. The new world of Internet television left up to the media

moguls of the world is about as cool as your dad's MySpace page.

Revision3 develops unique content that can play on any device and speaks

to a new generation about music, science, technology, and comedy. Check

out Revision3's shows at www.revision3.com.

Source: Business Wire

More News in this Category