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Sprint Gives Subscribers the Power to Follow the Amazing Race Around the Globe With Free, Exclusive Content

Posted on: Tuesday, 26 September 2006, 15:00 CDT

An innovative cross promotion between CBS and Sprint (NYSE:S) is giving

fans of the Emmy Award winning Amazing Race the opportunity to

experience and interact with the global challenge like never before. As

the teams trek around the world, Sprint subscribers with Power VisionSM

phones have the power to keep up with all the action and stay updated

about life on the road with exclusive "Mat

Chats," behind the scenes footage, sweepstakes

and much more.

"Today, simply watching quality programs like

The Amazing Race just isn't enough because

viewers want more; they want more interaction and exclusive information

to get their fix between episodes," said Anita

Newton, vice president of marketing for Sprint. "Sprint

is in a unique position to provide our subscribers with content they can't

get anyplace else, and the best part is they don't

have to be restricted to the television or a computer to get it."

"As Amazing Race moves into its new Sunday

time period, this is a great promotional opportunity to help more

audiences discover this special show, and provide added features that

deepen the avid fans' relationship with

this Emmy Award winning series," said Ghen

Maynard, executive vice president, alternative programming and

entertainment content for new media for the CBS Paramount Network

Television Entertainment Group.

To access The Amazing Race content on your Sprint Power Vision, phone

select the media player, type "24"

and scroll to "Amazing Race".

Some of the exciting features Sprint will provide to subscribers

throughout season 10 include*:

Mat Chats: Exclusive video of the interviews between

contestants and show host, Phil Keoghan after completion of each task.

Pit stop cam: See behind-the-scenes action that nobody else can.

Team playlists: Check out the songs that drive your favorite

contestants and download them for yourself on the Sprint Music Store.

The Amazing Race Sprint Vote*

Sprint and Nextel subscribers with capable handsets can participate in a

weekly poll about the show by sending a vote via text message to number "4321"

and participate in The Amazing Race Sprint Vote. By submitting a vote

each week, users will be entered into a random drawing for a chance to

win one of two premier wireless devices from Sprint; a Treo 700p or

Samsung a900. Winners will be selected at the end of the season, and

fans are limited to one vote per weekly entry period as stated in the

official rules for The Amazing Race Sprint Vote at http://www.cbs.com/sprint/sweepstakes.php#.

Keep up with The Amazing Race online by visiting www.sprintenterprise.com/amazingrace.

About Sprint Video

Sprint has a strong history of providing wireless data services that are

innovative and unique, and Sprint's video

offerings are a distinct example of this leadership. Sprint TV was

recently awarded the Editor's Choice by PC

Magazine and the Best Bet by PC World for the best video

service on mobile phones. Sprint offers more than 50 video and audio

channels of live and on-demand programming, and Sprint was the first

U.S. mobile carrier to:

Receive an Emmy(R) Award (Outstanding Achievement in Engineering

Development from The Academy of Television Arts and Sciences),

Offer live television programming on mobile phones (MobiTV),

Broadcast the first live concert directly on mobile phones (Bon Jovi),

Offer full-length feature films on mobile phones (mSpot Movies),

Provide any type of multimedia experience on mobile phones, beginning

with video slides and audio (1KTV),

Deliver a continuous streaming audio and video product up to 15 frames

per second and

Offer a Spanish-language live TV service.

*Standard text messaging and Power Vision rates apply.

About Sprint Nextel

Sprint Nextel offers a comprehensive range of communications services

bringing mobility to consumer, business and government customers. Sprint

Nextel is widely recognized for developing, engineering and deploying

innovative technologies, including two robust wireless networks offering

industry leading mobile data services; instant national and

international walkie-talkie capabilities; and an award-winning and

global Tier 1 Internet backbone. For more information, visit www.sprint.com.

Source: Business Wire

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