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Silicon Valley American Marketing Association (SVAMA) Announces Customer Relationship Management (CRM) Service Provider CommerSel Studios As Platinum Sponsor, Launches CRM Solution to Benefit Members

Posted on: Wednesday, 23 June 2004, 06:00 CDT

SAN JOSE, Calif., June 23 /PRNewswire/ -- The Silicon Valley American Marketing Association (SVAMA) announced today that it has launched a powerful CRM solution with its new sponsor, CommerSel Studios, a provider of enterprise solutions for managing customer relationships online. As a Platinum sponsor, CommerSel provides the professional marketing organization with a robust content management tool for managing its website located at http://www.svama.org/, sophisticated email direct marketing infrastructures and templates, and easy-to-use database management functionality. In addition, CommerSel provides SVAMA with training and on-going technical support, website hosting and website usage statistics. In the future, the SVAMA CRM solution provided by CommerSel will expand to include electronic commerce and market research capabilities.

CommerSel is recognized as one of several SVAMA Platinum sponsors. Through a sponsorship opportunity SVAMA provides companies with valuable exposure to close to 3,000 local marketers monthly, many of whom are executives and decision-makers. Sponsorship opportunities range from detailed and inclusive sponsorship packages to individual tabletop exhibits for its 30 or so events per year, list rentals, and other compelling forms of advertising.

CommerSel's range of products and services have allowed SVAMA to combine its various databases into one location which has improved database accuracy of member information and reduced the time and workload required to maintain information in multiple formats. CommerSel's content management solution, CommerSel Content, allows the SVAMA to provide up-to-date content from its various committees while maintaining control over the look and feel and branding through internal approval chains that are customizable. The email direct marketing (EDM) functionality, CommerSel Communicate, provides a consistent appearance to all SVAMA communications and the ability to market to members and friends according to their interests.

Most importantly, the professional association's members and friends have the ability to manage their own database information through SVAMA Communities, an area of the marketing association's online community located at http://www.svama.org/ where users participate in marketing special interest groups (SIGs) like market research or marcom. In addition, the Silicon Valley American Marketing Association's new interactive newsletter also resides at SVAMA Communities where members can review and comment on important marketing trends and issues. In fact, users can communicate with individuals or entire communities through email and electronic bulletin board style discussions. In addition, CommerSel Community enables the SVAMA to easily target its content based on a members status and individual interests, thus allowing it to offer special member-only offerings, including special event announcements, job postings, and news. The system also provides a personalized online events calendar, where members can view upcoming SVAMA and partner events based on their interests.

"CommerSel is providing us with a powerful marketing tool to help us better communicate with our membership community and provide online resources that help them meet their professional needs," said Sarah Autrand, Silicon Valley American Marketing Association president. "CommerSel's CRM solution allows us to transform our website into a valuable resource portal for our membership, volunteers and friends. Once again, the SVAMA is able to demonstrate best practices in marketing as we continue to take the lead in leveraging technology to better meet the demands of our community."

"Being involved with the SVAMA is a great opportunity for us," said C.W. Kreimer, president at CommerSel Studios. "The Silicon Valley American Marketing Association gives us excellent visibility among marketing professionals and the chance to highlight the benefits of our CRM solutions. Through the relationship with SVAMA we also gain valuable feedback on our solution, which enables us to improve and add advanced features to our offerings."

About SVAMA

The Silicon Valley American Marketing Association (SVAMA) is the local chapter of the American Marketing Association, the world's largest and most inclusive professional society of marketers consisting of approximately 40,000 worldwide members. As the Source for career development, education and networking opportunities for Silicon Valley marketing professionals, the SVAMA seeks to advance marketing excellence in the local business community. Founded in 1980, the SVAMA received the AMA's coveted Chapter Excellence Award in both 1998-1999 and 2001-2002. It has more than 600 professional and collegiate members, along with nearly 2,000 SVAMA friends. For more information, visit http://www.svama.org/ or call 866-206-9067, extension 3004.

About CommerSel

CommerSel Studios is a multi-faceted creative and technological resource for development and deployment of new media and content. CommerSel offers expertise in a wide range of services, including website design, web application development, 3D animation, development of new media, webcasting, Macromedia Flash, and audio & video production. CommerSel serves a diverse client base of corporations, nonprofits, communication agencies, and design firms that seek a sophisticated yet practical approach to capitalizing on emerging Internet technologies. For more information, visit http://www.commersel.com/ or call 412-422-9100.

Silicon Valley American Marketing Association

CONTACT: Gene Hall, Executive Vice President, Membership, of SiliconValley American Marketing Association, +1-866-206-9067, ext. 3004, orGene@FamilyTrackers.com; or C. W. Kreimer of CommerSel Studios,+1-412-422-9100, or CW@CommerSel.com

Web site: http://www.commersel.com/

Web site: http://www.svama.org/

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