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Here! Networks Selects Maven Networks to Launch Broadband Video Channel for Gays and Lesbians

Posted on: Wednesday, 27 September 2006, 09:00 CDT

here!, America's premium gay

television network, and Maven Networks Inc. today announced a

partnership to create and launch here! Video, a new broadband

video channel designed exclusively for gay and lesbian consumers. The

channel provides here!'s extensive

cache of original and acquired gay and lesbian programming built upon

Maven's Maven Media SystemTM

(MMS) leading broadband video platform. The service will enable users to

have a superior viewing experience of here! video content across

multiple platforms and hardware devices. The service is now available at http://heretv.com/videoplayer/.

here! Video is a fully-branded Internet TV channel built upon

Maven's proven broadband video platform.

Through an intuitive roles-based publishing environment, streamlined

workflow process and out-of-the-box ad-network integration, Maven Media

System enables the rapid creation and delivery of sophisticated and

visually engaging broadband video channels across multiple platforms and

devices. Additionally, Maven Media System's

syndication capabilities make it easy to broaden viewership through

distribution of the fully branded player to affiliates and partners.

These capabilities increase media consumption and drive new revenue

streams for here!.

here! Video will offer an assortment of groundbreaking and

acclaimed original programming to broadband video consumers worldwide

with the ability for marketers to strategically target viewers with pre

and post roll commercial spots, banner ads and other embedded messages.

Over 300 short-form video offerings from here! will be featured

including:

2-5 minute selects and trailers from here!'s

recent and upcoming programming in over a dozen categories including:

original films, series, specials, concerts, here! News segments, here!

Focus and Behind-the-Scenes footage from all here!'s

original productions, sponsored events and promotions

The best in LGBT independent short films from here!'s

vast collection

Exclusive original online programming

Exclusive sponsored content

"The here! consumer demands the

ultimate interactive experience. Maven has the world's most

comprehensive, scalable and intuitive broadband video platform, enabling

here! to easily respond to our tech savvy audience needs,"

said Paul Colichman, Founder and CEO. "Using

Maven Media System, we can easily deliver fully immersive, ad supported

broadband programming to here! Interactive's over 3 million unique

monthly users and beyond. LGBT consumers now have an authentic,

exclusive Internet TV destination."

Since launching in 2002, here! has established brand loyalty as a

premium cable network with skyrocketing distribution in over 50 million

households. Maven will help here! build that same awareness and

brand loyalty around here! Video's

broadband programming.

"here! is an extremely innovative

service, which produces the type of premium content that is exquisitely

suited for a sophisticated broadband environment. They have a deep

understanding of their audience's rapidly

evolving needs when it comes to engaging media experiences and recognize

the power of the Internet to broaden their viewer base,"

said Hilmi Ozguc, Founder, Chairman and CEO of Maven Networks. "Maven's

platform is ideally suited for here! to efficiently create and manage

broadband video channels that tap into their online audience and drive

new advertising revenue."

About here!

here!, America's premium gay television network, was established in 2002

and is currently available to more than 50 million households

nationwide. here! offers a wide variety of groundbreaking and acclaimed

original movies and series plus the world's largest collection of gay

and lesbian films appealing to the broad-based, diverse LGBT audience.

here! is available nationwide on all major cable providers either as a

24/7 premium channel such as in New York City; a subscription video on

demand (SVOD) service; and/or as a video on demand (VOD) service along

with being available on major satellite providers. here! is also

available to broadband homes via major Internet TV providers. here!

Interactive Media, the online division of here! Networks, has more than

3 million unique visitors a month through sites including Gaywired.com,

GayMonkey.com, LesbiaNation.com and GaySports.com. For more information,

please visit here!'s website at www.heretv.com.

About Maven Networks

Maven Networks transforms the way professional media companies deliver

sophisticated broadband video services by making it fast and efficient

to launch scalable, engaging and profitable Internet TV channels. Based

on patent-pending technology, Maven Media SystemTM

is a comprehensive platform for creating, managing and delivering

compelling broadband video channels that enable direct-to-consumer

services and generate new revenue streams.

Maven Media System is used by industry-leading organizations across the

globe such as CBS's College Sports

Television, 20th Century Fox, A&E Television Networks International,

Disney Buena Vista Pictures, Hallmark Channel, Nike, and Sony Pictures.

Visit us at www.maven.net.

Source: Business Wire

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