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Kohl's Brings the Exclusive Food Network Brand to Kitchens Nationwide

Posted on: Wednesday, 27 September 2006, 09:00 CDT

Kohl's Corporation (NYSE:KSS) and Food Network

today announced an exclusive licensing relationship to develop a Food

Network-branded line of home goods, including cookware, dinnerware,

kitchen gadgets, cutlery, pantryware and food storage, kitchen electrics

and table linens. Continuing its strategy of bringing innovative and

exclusive brands to its customers, Kohl's will

carry the line at Kohl's stores nationwide and

at Kohls.com, beginning in the fall of 2007.

The newly created relationship marks the first national home merchandise

launch for Scripps Networks, Inc. -- the parent

company of Food Network, HGTV, DIY Network, GAC and Fine Living

television networks, and is a subsidiary of The E.W. Scripps Company

(NYSE: SSP). In addition to offering new merchandise, Kohl's

and Food Network will fully integrate marketing opportunities with Food

Network programming and celebrity chefs.

"The Food Network brand is synonymous with

excellence, variety and excitement," said

Kevin Mansell, president of Kohl's

Corporation. "This exclusive, new partnership

blends the Food Network entertainment that consumers love with world

class brands they expect from a trusted national retailer like Kohl's.

This is yet another way Kohl's continues to

deliver on our mission of brands, value and convenience while further

differentiating in the marketplace."

"We are thrilled to bring the strength of

Food Network into this new arena and believe that our relationship with

Kohl's will extend our brand into the marketplace in an exciting new way,"

said Brooke Johnson, president of Food Network. The development of a

housewares line will enable us to reach new consumers as well as the

passionate and loyal viewers of Food Network."

Food Network has become one of the fastest growing networks among cable

and satellite subscribers over the past five years and is currently

available in 90 million homes across the country.

"One of the most watched television networks

in the nation, Food Network will be giving our viewers and Kohl's

customers' exclusive access to products that

will bring the Food Network experience to life in their own kitchens,"

said John Lansing, president of Scripps Networks. "As

we execute our strategy to extend our cable television brands into the

retail sector, Kohl's national consumer reach

and aggressive growth strategy make them the ideal partner."

United Media, the licensing subsidiary of The E.W. Scripps Company,

assisted Food Network in the early phase of negotiations with Kohl's.

About Kohl's

Based in Menomonee Falls, Wis., Kohl's is a

family-focused, value-oriented specialty department store offering

moderately priced, exclusive and national brand apparel, shoes,

accessories, beauty and home products in an exciting shopping

environment. By the end of 2006, Kohl's will

operate 817 stores in 45 states. For a list of store locations and

information, or for the added convenience of shopping online, visit Kohl's

Web site at www.kohls.com. In addition, Kohl's

recently launched transformationnation.com, allowing customers to view

the latest fall fashion essentials, interact with a virtual wardrobe

planner, and stay up-to-date on fashion trends from industry experts.

About Food Network

FOOD NETWORK (www.foodnetwork.com) is

a unique lifestyle network and Web site that strives to be way more than

cooking. The network is committed to exploring new and different ways to

approach food - through pop culture, competition, adventure, and travel

- while also expanding its repertoire of technique-based information.

Food Network is distributed to 90 million U.S. households and averages

more than seven million Web site users monthly. With headquarters in New

York City and offices in Atlanta, Los Angeles, Chicago, Detroit and

Knoxville, Food Network can be seen internationally in Canada,

Australia, Korea, Thailand, Singapore, the Philippines, Monaco, Andorra,

Africa, France, and the French-speaking territories in the Caribbean and

Polynesia. Food Network is one of five popular lifestyle networks

operated by Scripps Networks, a division of The E.W. Scripps Company,

which also owns and operates HGTV (www.hgtv.com),

DIY Network (www.diynetwork.com) FINE

LIVING (www.fineliving.com), and Great

American Country (www.gactv.com).

Source: Business Wire

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