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PennWell and 365 Media Announce Online Partner Directory Initiative for Tech Companies

Posted on: Thursday, 24 June 2004, 06:00 CDT

SEATTLE, Wash., June 24 /PRNewswire/ -- PennWell Corporation's Affinity Publishing Division and 365 Media announced an agreement under which Affinity Publishing will market and 365 Media will host an online partner directory solution based on 365 Media's Solis(TM) platform. Called Solis Partner Directory, the solution provides a partner-driven database-publishing approach to acquiring, managing, and presenting online information about resellers, ISVs, strategic alliances, OEMs and other technology partners.

Solis Partner Directory enables partners to maximize the value of their online presence with product descriptions, compatibility data, certifications, and contact information, as well as downloadable PDF documents, video, and other content types. In addition to category, partner type, vertical industry, key word and other search criteria, partners can be located based on zip code proximity, complete with maps for each location.

Each Solis Partner Directory features a custom web front-end that matches the look and feel of the client web site. Online marketing enhancements such as preferential search result treatment, boxed listings and banner ads are supported, as is automated print publishing.

From initial partner application to ongoing updates, partners enter and update their own information. Browser-based directory administration tools facilitate review and approval of new or updated partner entries. Even reminding partners to update their profile is made easier with automated email capabilities. Optionally, directory administration can be outsourced to Affinity Publishing.

About 365 Media

365 Media is the leading provider of hosted database management and publishing solutions, primarily serving the media, non-profit and reference publishing markets. The company's software platform improves the process of managing, publishing and interacting with structured database information. The company was founded in 1999, and currently supports almost 1,000 different databases on its system. 365 Media is headquartered in San Mateo, CA.

About Affinity Publishing

PennWell Corporation's Affinity Publishing Division is a leading provider of partner marketing services, including online partner directories, magazine inserts, direct mail, and in-package collateral. Since 1991, Affinity has combined full-service custom publishing, alliance marketing expertise, and the resources of a global information services company to promote its clients' platforms in concert with their partners' complementary products and services. Affinity clients include Adobe, Avaya, Brocade, Citrix, FileMaker, IBM, Nortel, Microsoft, and palmOne. Visit us at http://www.pennwell.com/.

About PennWell Corporation

Founded in 1910, PennWell Corporation is a highly diversified media company providing print and online publications, conferences and exhibitions, research, databases, internet-based services and other information products to strategic global markets, including electronics, semiconductor manufacturing, communications, lasers, optoelectronics, computer graphics, information technology, oil and gas, electric power, fire services, dental, and water and wastewater. In addition to PennWell's headquarters in Tulsa, Oklahoma and its Advanced Technology Division based in Nashua, New Hampshire, PennWell has offices in Houston, Texas, Seattle, Washington, Providence, Rhode Island, Campbell, California, Fairlawn, New Jersey, London, England, and Schwabisch, Germany.

PennWell Corporation

CONTACT: John Tilly, President of 365 Media, Inc., +1-650-286-4172,jtilly@365media.com; or Susan Hughes, Communications Director of AffinityPublishing, +1-603-891-9425, shughes@pennwell.com

Web site: http://www.pennwell.com/

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