• E-mail
• Print
• Comment
• Font Size
• Digg
• del.icio.us
• Discuss article

Entriq Powers NBC's ''VIP Access'' On-Demand Site For Intel(R) Viiv(TM) and Centrino(R) Platforms

Posted on: Monday, 2 October 2006, 12:00 CDT

Entriq, a company that helps content providers leverage the power of new media distribution, is working with Intel to provide on-demand broadband-delivered entertainment content for free to consumers with Intel® Viiv™ technology-based PCs and Centrino® mobile technology-based laptops with NBC's "VIP Access" Web site: http://www.nbc.com/NBC_First_Look/.

NBC "VIP Access" will feature over 20 different NBC Universal broadcast and online programs, including online access to full episodes of the fall season of "Heroes" and "Studio 60 on the Sunset Strip." NBC "VIP Access" will also showcase the season premieres of "Friday Night Lights,""30 Rock" and SCI FI's "Ghost Hunters" and first scenes from "Law & Order: Criminal Intent" and SCI FI's "Battlestar Galactica." Special extras include "The NBC News Special: Bono in Africa," a "Battlestar Galactica special" and "Ghost Hunters: Best of Season One." Consumers can also enjoy "Kathy Griffin: My Life on the D List" and "Work Out" webisodes courtesy of BravoTV.com as well as additional programming from NBCSports.com

"Working with Intel and NBC to deliver the world's leading television content to a full-screen broadband experience is truly exciting," said Jan Hofmeyr, Executive Vice President of Sales, Marketing and Business Development for Entriq. "We will continue to work to deliver high quality new media entertainment experiences with companies, like NBC Universal, that place a priority on ease-of-use, scalability, and high-quality visuals."

Entriq and Intel have worked together to bring other major broadband home theater experiences to life, including the Canada Grand Prix. By addressing all of the back-end requirements as well as the user interface, Entriq and Intel together ensure the best possible experience for both content owners and consumers.

"Entriq's approach gives content companies the security, flexibility, ROI, and management tools they need to capitalize on emerging opportunities from the internet to the PC," said Kevin Corbett, Vice President, Intel's Digital Home Group and General Manager, Content Services Group.

"This offering brings together several technologies to make a compelling user experience. Entriq helped us launch a clean consumer offering that also has all the technology required to keep content protected and downloads predictable," said Darren Feher, NBC Universal's Chief Technology Officer.

Intel, Intel Viiv and Centrino are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries.

About Entriq

With 20 years of pay media experience, Entriq Inc. provides a single managed service to major media companies enabling them to securely monetize and manage the distribution of their content across broadband, mobile and IPTV platforms. The Entriq digital media business solution enforces digital rights and enables content owners to take full advantage of the distribution and syndication capabilities offered by these new platforms. Entriq clients include some of the world's largest content, network and service providers in the pay media industry, including MTV Networks, WWE, NBC Universal, Inc., BT, UFC, MLB, BT Media & Broadcast, and SuperSport,. Entriq is based in San Diego, CA and is a division of MIH Ltd., a wholly-owned subsidiary of Naspers (NASDAQ: NPSN). For more information visit http://www.entriq.com.

Source: Business Wire

More News in this Category