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VoiceCue Technologies Partners With Preferred Voice to Provide Wireless Carriers With Complete Ringback Tone and Loyalty Platform

Posted on: Tuesday, 3 October 2006, 12:00 CDT

CHICAGO, Oct. 3 /PRNewswire/ -- VoiceCue Technologies, Inc., a telecommunications applications software company specializing in real-time prepay billing, announced it has formed a partnership with Preferred Voice, Inc. (PVI) (BULLETIN BOARD: PFVI) , a leading provider of mobile personalization services, to offer loyalty services, including ringback services, to mobile operators.

Together, VoiceCue Technologies and Preferred Voice will enable regional operators to offer innovative, ARPU-enriching solutions tailored to their customers. This strategic partnership allows for the economic distribution and integration of services, enabling smaller carriers to have access to platforms that typically have prohibitive costs.

"Tier II, Tier III carriers and MVNOs generally are limited in their resources to purchase full-service suites and platforms as other major operators do," said Susan Hanna Bennett, VoiceCue's vice president of sales and marketing. "In serving these regional providers, one key objective is to create end-to-end prepaid and loyalty hosted solutions that help them drive subscriber retention and maximize revenues."

Ringback tones follow on the global success of ringtones, by allowing mobile phone users to personally communicate with the person they are calling before the call is even answered. The ringback is triggered by an incoming call, and plays a custom audio clip to the phone of the person who has placed the original call. These customized ringbacks can range from popular music clips to pre-recorded voice messages that help introduce the caller.

Preferred Voice launched the first commercially available ringback service in the United States in late 2004. Preferred Voice provides a complete end-to-end solution including the technology platform, proprietary ringback software, and a robust content library.

"We're excited to be working with VoiceCue Technologies, which has a track record of delivering innovative solutions through its wireless and banking services divisions that meet the needs of wireless operators and third party processors," said Les Gay, Preferred Voice's vice president of business development. "We will work with VoiceCue to provide domestic and global carrier customers with the most imaginative services available that deliver additional value and flexibility in order to grow their business."

About VoiceCue Technologies, Inc.

Founded in 1993, privately held VoiceCue Technologies is a telecommunications applications software company that specializes in real-time prepay billing. The company targets telecommunications service providers that depend upon volume transactions, and seek to improve operational efficiency, revenue and profits. VoiceCue's Intelligent Network Platform is comprised of an integrated suite of applications built to service the industry's most complex and challenging infrastructures. By supporting both wireless and landline environments, VoiceCue's Platform can be customized according to a carrier's business requirements, personalized based on preferences, and delivered to customer service workstations, retailers, the Internet or phone. For more information, please visit the company's Web site at http://www.voicecue.com/ .

About Preferred Voice

Based in Dallas, TX, Preferred Voice, Inc. (BULLETIN BOARD: PFVI) is a pioneer and leader in the design, development and deployment of enhanced telephony services to telecommunications carriers globally. PVI's My Phone Services Suite includes tightly integrated products including Rockin' Ringback(TM), AdBack(SM) Enterprise targeted ringback service, Push-To-Connect(TM) conferencing on demand, WAP Deck services, and a complete Content Suite of games, graphics, wallpapers, and ringtones. Preferred Voice solutions are designed with an intense focus on customers who derive strategic value from their networks. In turn, these carriers rely on Preferred Voice to create competitive advantage for their businesses. For more information visit http://www.preferredvoice.com/ .

VoiceCue Technologies, Inc.

CONTACT: Susan Hanna Bennett of VoiceCue Technologies, Inc.,+1-847-321-6369, sbennett@voicecue.com , or Les Gay of Preferred Voice, Inc.,+1-214-265-9580, les.gay@preferredvoice.com

Web site: http://www.voicecue.com/http://www.preferredvoice.com/

Source: PRNewswire

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