inChord Launches Stonefly Communications Group
COLUMBUS, Ohio, June 28 /PRNewswire/ — inChord Communications Inc., the largest privately held healthcare marketing communications organization in the world, today announced that it has launched a new full-service advertising agency — Stonefly Communications Group. Headquartered in Columbus, Ohio, Stonefly Communications Group will focus on marketing and advertising for pharmaceutical and biotechnology brands worldwide.
“inChord is fortunate to have established many great relationships with leading companies in the healthcare and pharmaceutical industry,” said Blane Walter, chairman and CEO of inChord. “The opening of Stonefly Communications Group will provide yet another way for clients to tap into our marketing and creative resources and access innovative, customized solutions.”
Stonefly will be led by John Racik, who joined inChord two years ago to oversee Blue Diesel, inChord’s interactive agency. Before inChord, Racik served as U.S. general manager of Sentrix Global Health Communications, one of Young & Rubicam’s healthcare communications networks, and held a number of senior-level positions at other advertising agencies, medical publishing and client companies. In his new role as group president of inChord, Racik will continue to provide strategic and new business oversight for Blue Diesel, while also leading all aspects of operations and business development at Stonefly.
“John has made significant contributions to our organization,” said Walter. “During his two-year tenure, he has demonstrated great skill in strengthening Blue Diesel’s client base and driving opportunities to companies throughout inChord. His deep experience in developing new business, maintaining strong client relationships, providing actionable strategic insight, and managing agency operations makes him well suited to lead inChord’s newest agency.”
Stonefly will be structured around a unique customer-centric business model. For each major account, the agency will assign a senior-level Key Customer Account (KCA) representative who will lead the account and, in most cases, work on-site at the client’s office.
“Our focus at Stonefly will be on developing marketing and communications solutions that continually innovate and redefine success for our clients,” said Racik. “The KCA model supports this vision by ensuring that Stonefly’s clients will always have access to smart, experienced professionals who are intimately familiar with their business.”
According to company leaders, the name “Stonefly” represents the agency’s novel structure and business philosophy. “A stonefly is a fly fishing lure that allows its users to get beneath the surface of the water and attract specific varieties of fish. We chose the name to reflect the deep talent and experience the agency will offer and its unique ability to help like-minded clients segment, target and reel in new customers,” said Racik.
Stonefly Communications Group is based at inChord’s corporate headquarters in Columbus, Ohio. To learn more about Stonefly, please go to http://www.stoneflygroup.com/ or call John Racik at 1-87-STONEFLY.
inChord Communications Inc. is a global group of communications companies providing customized marketing solutions with a single point of accountability. In addition to Stonefly, inChord also owns Blue Diesel, an interactive marketing company based in Columbus, Ohio; Cadent Medical Communications, a medical education company based in Irving, Texas; CHS, a contract marketing company based in Scottsdale, Ariz.; GSW Worldwide, a full-service advertising agency based in Columbus, Ohio; Health Process Management, a data analytics company based in Doylestown, Pa.; Palio Communications, a full-service advertising agency based in Saratoga Springs, N.Y.; and Y Brand, a branding company based in New York City. For more information about inChord, please go to http://www.inchord.com/ .
inChord Communications Inc.
CONTACT: Marcia Frederick of inChord Communications Inc.,+1-614-543-6281, or mfrederick@inchord.com
Web site: http://www.stoneflygroup.com/http://www.inchord.com/