Sun Microsystems to Launch Presence in Virtual World Second Life
Posted on: Friday, 6 October 2006, 09:00 CDT
SANTA CLARA, Calif., Oct. 6 /PRNewswire-FirstCall/ -- Sun Microsystems will launch its presence in the virtual world Second Life next week, holding the first 'in-world' press conference by a Fortune 500 company at the opening of the company's new virtual Sun Pavilion. The event will be hosted by Sun Chief Researcher John Gage. Second Life is a key example of what Sun is calling the Participation Age, and the next evolution of the network as the computer.
Gage, appearing in avatar form, will discuss the purpose and goals of Sun's foray into Second Life. He'll address the opportunities for experimentation with new forms of communication, collaboration and economic activity in the virtual world. Chris Melissinos, Sun's chief gaming officer, will also speak during the event. Philip Linden, CEO of Linden Lab, the creator of Second Life, will also be on hand for the event.
After a question-and-answer session, attendees will be welcomed to tour the Sun facility and engage in informal discussion with Gage and Melissinos. Visitors will be able to view an exhibit of video kiosks, highlighting recent Sun innovations, events and Sun customer projects.
WHO: John Gage, Chief Researcher and VP, Sun Science Office Chris Melissinos, Chief Gaming Officer, Sun Philip Linden, CEO, Linden Lab WHEN: October 10, 2006. 10 a.m. Pacific Time / 1 p.m. Eastern Time HOW: Join Second Life for free at: https://secondlife.com/join WHERE: In Second Life, go to: "Sun Pavilion" Or click the following shortcut link: http://tinyurl.com/m338r * Note: access to the Sun Pavilion will be restricted prior to the event.
Download the application at: http://secondlife.com/community/downloads.php .
System requirements are here: http://secondlife.com/corporate/sysreqs.php .
For journalists whose computers do not meet Second Life's system requirements, a real-world viewing option will be available. Please RSVP for details.
To RSVP or for more information, please contact: Mat Small Bite Communications 415-365-0398 mat.small@bitepr.com
NOTE: Sun, Sun Microsystems, the Sun logo, and The Network Is The Computer are trademarks or registered trademarks of Sun Microsystems, Inc. in the United States and other countries.
Sun Microsystems, Inc.
CONTACT: Mat Small of Bite Communications, +1-415-365-0398, ormat.small@bitepr.com. for Sun Microsystems
Web site: http://sun.com/
Source: PRNewswire-FirstCall
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