• E-mail
• Print
• Comment
• Font Size
• Digg
• del.icio.us
• Discuss article

Community Health Plan Selects Impart Media Group's E&M Advertising for New Direct Response Membership Acquisition Campaign

Posted on: Tuesday, 10 October 2006, 09:00 CDT

SEATTLE, Oct. 10 /PRNewswire-FirstCall/ -- Impart Media Group, Inc. (BULLETIN BOARD: IMMG) , a unique full service provider of hardware, content, and advertising for digital media networks announced today that E&M Advertising, the direct response unit of Impart Media Advertising, Inc., and International Media Partners have been selected by Community Health Plan for the launch of their new member acquisition campaign. The promotion will air during the 4th quarter in Washington state.

(Logo: http://www.newscom.com/cgi-bin/prnh/20060214/SFTU169LOGO )

Michael Medico, President of Impart Media Advertising, states, "Our experience over the years in working with various health care organizations plays an important roll in understanding how to plan, buy and analyze the media component of campaigns. Community Health is a revolutionary healthcare alternative and it is important to get the message out to consumers who can benefit from what they have to offer."

Gordy Bryson, President of International Media Partners, adds, "In using direct response media to achieve their objectives, Community Health Plan recognizes that they need to hold media accountable to their cost per customer metric and that remains our main objective."

About Community Health Plan

Community Health Plan (CHP) was established in 1992 by a network of community health centers across Washington State. CHP provides coverage for people in 33 counties. Members receive services from more than 1,000 primary care providers and 8,000 specialists at more than 250 primary care sites and over 80 hospitals. CHP is the fifth-largest health program in Washington (commercial or non-profit).

CHP is different from other health plans because CHP was created by the community health centers it partners with -- front-line health care providers with community roots that stretch back more than 30 years. They represent the heart of our company. Through them, CHP has a closer connection to customers and a perspective that allows it to develop better products and services that meet the needs of those same customers.

About E&M/Impart Media Advertising, Inc.

E&M/Impart Media Advertising, Inc. is the direct response business unit and wholly owned and operated subsidiary of Impart Media Group, Inc., headquartered in Seattle, Washington, a rapidly expanding digital signage leader in the emerging out-of-home media sector. The company is growing through a consolidation strategy that includes acquiring the industry's best and brightest talent and developing the most advanced solutions to create a broad, integrated one-stop communications media company focused on digital signage and networked advertising offerings for leading brands and environments in industries such as retail, grocery, banking, restaurants, hospitality, government, airports, and public transit spaces, among others. E&M/Impart Media Advertising has been a leader in the direct response industry for more than 25 years with broad experience in acquiring new customer for clients in the entertainment, finance, insurance, retail, healthcare, music, travel, drive to web and more. For information please visit: http://www.impartmedia.com/ or call (800) 544-3343.

About International Media Partners

International Media Partners (IMP), a Seattle based media agency, is a full-service media organization with over 25 years of experience in both traditional and direct response advertising. With multiple offices/partners around the country IMP specializes in both regional and national accounts across multiple categories. For more information about IMP services, contact Gordon Bryson @ 1-425-455-5900, extension 129 or log on to http://www.intlmediapartners.com/ .

CONTACT: Rick Lutz, LC Group 404-261-1196, or LCGroup@mindspring.com Andrew Hellman CEOcast, Inc. 212-732-4300

Photo: http://www.newscom.com/cgi-bin/prnh/20060214/SFTU169LOGOAP Archive: http://photoarchive.ap.org/PRN Photo Desk, photodesk@prnewswire.com

Impart Media Group, Inc.

CONTACT: Rick Lutz, LC Group, +1-404-261-1196, orLCGroup@mindspring.com; or Andrew Hellman of CEOcast, Inc., +1-212-732-4300

Web site: http://www.impartmedia.com/http://www.intlmediapartners.com/

Source: PRNewswire-FirstCall

More News in this Category