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Artprice Intelligent Links(R) - Art Market E-Advertising

Posted on: Tuesday, 17 October 2006, 03:00 CDT

PARIS, October 17 /PRNewswire-FirstCall/ -- Artprice, today the world's leading art marketplace and enjoying average monthly growth of +10.9% over the last year, has for the first time in its history launched an online advertising service: Artprice Intelligent Links(R).

Analysis of Artprice client behavour shows that users and market players alike use the artists' home pages as starting points for consulting their works on the marketplace, their prices, indices, biographies, signatures and upcoming sales. A key element in the Artprice system, these artist home pages are directly accessible from the search bar and from the links to favourite artists in "My Artprice" as well as from Google News Archive Search.

In 2005, the Artprice databases responded to no less than 9 billion artist searches, including both paid and unpaid searches.

As of 17 October 2006, Artprice is selling three links (Artprice Intelligent Links(R)) embedded into each of the 342,000 artists' home pages (maximum three links per home page) accessible via Artprice.com. These links will give exclusive rights to three art professionals anywhere in the world to occupy, on a per yearly basis, the home pages of particular artists. The competition generated by this new system (first come / first served), particularly for the works of internationally recognised artists, will guarantee high margin sales revenue for the advertiser. 1,026,000 intelligent links are being offered for sale for a period of one year. On the home pages of artist likes Andy Warhol or Claude Monet for example, Artprice Intelligent Links(R) are offered for EUR 2,390 per year.

In view of the exclusivity of the spots and their limited number, the reservation of the advertising spots is being made available via an interactive online reservation and payment system, with immediate effect. This offer is exclusively available to clients already possessing an Artprice Store, since an Artprice Intelligent Link(R) directs the internet user to the Artprice Store of the advertiser.

Three other spots are dedicated, for three other specific means of communication: the home page, the newsletter and the Marketplace advertisement pages.

Artprice, world leader of the art market, has a unique global audience of 2,100,000 visitors per month, 1,100,000 log-in members, and 3,470,000 searches indexed by Google.

Copyright (c) http://www.artprice.com/ 1987-2006 Thierry Ehrmann

Artprice, the world leader in art market information, lists over 25 million auction prices and indices covering over 342,000 artists collected from 2,900 international auction houses. Artprice daily serves the main financial press titles and agencies with the art market trends. Artprice provides its 1,100,000 members (member log in), with its standardised classified ads that has become the world leading market place for buying and selling Art works (source artprice)

Artprice is listed on Eurolist by Euronext Paris: Euroclear: 7478 - Bloomberg: PRC - Reuters: ARTF

Contact: Josette Mey Telephone number: +33(0)-478-220-000 E-mail: jmey@artprice.com

Artprice.com

CONTACT: Contact: Josette Mey, Telephone number: +33(0)-478-220-000,E-mail: jmey@artprice.com

Source: PRNewswire-FirstCall

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