• E-mail
• Print
• Comment
• Font Size
• Digg
• del.icio.us
• Discuss article

TurnHere to Produce Cell Phone Videos for Discovery Mobile

Posted on: Wednesday, 18 October 2006, 09:00 CDT

TurnHere Productions, a digital media company specializing in online video, today announced it will produce short videos for Discovery Communications, Inc. to be used as cell phone content for the debut of Discovery Mobile, a dedicated 24-hour mobile programming network launched in September 2006.

TurnHere uses its global network of professional filmmakers to produce short films featuring interesting neighborhoods, merchants and travel destinations throughout the world. TurnHere will produce several series of three-minute videos, each series with a specific theme, which will be available to cell phone users through Discovery Mobile's video content offerings. The first series called, "You Are Here," will feature twenty-four short films on landmarks around the world, including Crater Lake, Ellis Island, La Brea Tar Pits, The Hoover Dam, San Francisco Cable Cars and The Queen Mary.

"Discovery Mobile is an ideal platform for the authentic, intimate style of TurnHere films because cell phone users are often on the go and have a limited amount of time to watch video," said Bradley J. Inman, founder and CEO of TurnHere. "Through the unique vision of a local narrator, consumers can now see U.S. landmarks and other destinations from around the world brought to life on their cell phones with Discovery Mobile."

Industry analysts believe that consumer adoption of mobile video is growing. Market analysis from Jupiter Research recently estimated that the number of regular users of mobile video would grow to almost 12 million consumers by 2010.

"With the unique documentary perspective of their films, TurnHere's short form video on local and global destinations is a natural addition to Discovery Mobile's offerings of real-world original content," said Douglas Craig, vice president of new media, Discovery Communications.

About TurnHere Productions

TurnHere Productions is part of TurnHere, Inc., a digital media company that creates broadcast-quality online videos. Its network of more than 2000 professional filmmakers worldwide produce authentic, engaging films for a wide-range of clients including major hotel chains, large banks, real estate companies, restaurants, colleges, small businesses and media companies. The videos are accessible on the Internet through its consumer site, www.turnhere.com, as well as through distribution relationships with Google Earth, Google Local, Google Video, MSN Video, Yahoo! Video, and other major Web portals. Companies can also use the films internally and externally for strategic marketing initiatives, sales and business development opportunities, and corporate training. Founded in 2005, TurnHere Productions is based in Emeryville, Calif.

Discovery Communications, Inc.

Discovery Communications, Inc. is the leading global real-world media company with operations in 170 countries and territories reaching 1.4 billion cumulative subscribers. DCI's over 100 networks of distinctive programming represent 28 trusted brands including Discovery Channel, TLC and Animal Planet. DCI's other properties consist of Discovery Education and COSMEO, a revolutionary online homework help service, as well as Discovery Commerce, which operates more than 100 Discovery Channel Stores in the U.S. Discovery brings the real world to the whole world through its global multiplatform initiatives including Discovery Travel Media, Discovery Mobile and multiple broadband services. DCI's ownership consists of four shareholders: Discovery Holding Company (NASDAQ:DISCA, DISCB), Cox Communications, Inc., Advance/Newhouse Communications and John S. Hendricks, the Company's Founder and Chairman. More information about Discovery and its businesses can be found at www.discovery.com.

Source: Business Wire

More News in this Category