Local.Com(TM) Market Share Climbs in Latest comScore Report on Internet Yellow Pages Search
Posted on: Thursday, 19 October 2006, 03:00 CDT
Interchange Corporation (NASDAQ: INCX), owners of Local.com, a leading local search engine, today announced that comScore Networks' latest report on the growth of Internet Yellow Pages (IYP) searches has tracked Local.com as the sixth most popular source for this rapidly expanding search category.
According to the comScore survey, 68 million U.S. Internet users performed an IYP search online in July 2006 which represents a 46 percent increase compared to July 2005. In IYP searches, which comScore reports have local intent, Local.com had 5.9 percent share, or just over 4 million IYP searches. This is slightly less than half of Google's 12.5 percent. Yahoo! was the market leader with a 23.9 percent share.
The study, released October 9, focused on IYP searches that return business directory listings and include searches conducted on the local sections of major search sites.
"Local.com continues to gain market share in the fast growing IYP search category," said Heath Clarke, chairman and CEO, Interchange. "We believe the latest comScore numbers demonstrate that our strategy to build Local.com into a leading local search destination is working."
The study was conducted by comScore Networks, Reston, Va., a global leader in measuring the digital age which researches Internet browsing and transaction behavior.
About Interchange
Interchange Corporation (NASDAQ: INCX) owns Local.com (www.local.com), a leading local search engine (ranked #79 in U.S. website traffic - July 2006 comScore). Local.com attracts over 10 million visitors each month seeking information on local businesses, products, services and people. Powered by the company's patent-pending Keyword DNA(R) and local web indexing technologies, Local.com provides users with targeted, relevant local search results. These results include special offers from local businesses, reviews from other users, local businesses' website links, maps, driving directions and more. Businesses can advertise on Local.com with subscription, pay per click, banner and pay per call ad products.
CONTACTS: Dan Chmielewski Madison Alexander PR 714-832-8716 M: 949-231-2965 dchm@madisonalexanderpr.com Paula Brici Madison Alexander PR 949-677-6527 paulabrici@cox.net Investor Relations Contact: John Baldissera BPC Financial Marketing 800-368-1217
SOURCE: Local.com
Source: MARKET WIRE
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