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In August, Fox Interactive Captured 20 Percent of U.S. Online Streaming Video Market, Followed By Yahoo! Sites With 12 Percent and YouTube With 10 Percent

Posted on: Thursday, 19 October 2006, 12:00 CDT

RESTON, Va., Oct. 19 /PRNewswire/ -- comScore Media Metrix, a leader in digital media measurement, today released its August rankings of the top U.S. streaming video properties. Fox Interactive, which includes MySpace.com, led the way with 1.4 billion streams during the month, or 20.1 percent of the market. Yahoo! Sites ranked second in video streams initiated with 823 million (11.8 percent share), followed by YouTube.com with 688 million (9.9 percent share).

"comScore Video Metrix offers industry experts the information they need for understanding the growing Internet video landscape," commented Erin Hunter, executive vice president of comScore's Media and Entertainment Group. "Historically, traffic metrics were the only tools available for analyzing this space. While these measures provide important information on the number of unique visitors to a site, they do not properly measure how many people are actually viewing video content across the Web and how many streams they are viewing, both of which are vital to understanding video's advertising capacity. Our data illustrate that the top-ranked sites by streaming activity do not directly correspond to the most trafficked sites, rebutting the sole use of traffic as a gauge of video consumption."

Top 10 Video Properties Ranked by Number of Streams Initiated Streams Initiated (MM), Share (%) of Streams Initiated** August 2006 Total U.S. - Home/Work/University Locations Source: comScore Video Metrix Rank by Streams Initiated Share of Unique by U.S. Users Streams Visitors to Property (MM) Initiated Web Property Total Internet 6,980 100.0% Fox Interactive* 1,404 20.1% 6 Yahoo! Sites 823 11.8% 1 YouTube 688 9.9% 32 Viacom Digital 284 4.1% 12 Time Warner Network 238 3.4% 2 Microsoft Sites 186 2.7% 3 Google Sites 102 1.5% 4 Ebaumsworld.com 53 0.8% 182 Comcast Corporation 45 0.7% 34 Real.com Network 44 0.6% 28 * As of August 2006 data, MySpace.com is being included as part of the Fox Interactive property ** Note: Streams are attributed to the property that provides the stream. For example, the YouTube data include streams that occurred on their Web property and on other properties whereby YouTube provided those streams. -- In August, 6.98 billion video streams were initiated by U.S. Internet users. -- The average U.S. streamer consumed 63.3 streams during August, or approximately 2 streams per day. -- Streamers at Fox Interactive showed the highest levels of video consumption per person at 35.5 streams per streamer, followed by Yahoo! Sites (20.6 streams per streamer) and YouTube (19.4 streams per streamer). Top 10 Video Properties Ranked by Number of Unique Streamers Unique Streamers (000), Percent Reach of Streaming Audience August 2006 Total U.S. - Home/Work/University Locations Source: comScore Video Metrix Rank by Unique U.S. Reach (%) Unique Streamers Among Total U.S. Visitors to Property (000) Internet Audience Web Property Total Internet 110,266 63.6% Yahoo! Sites 39,881 23.0% 1 Fox Interactive 39,528 22.8% 6 YouTube 35,531 20.5% 32 Time Warner Network 23,770 13.7% 2 Microsoft Sites 16,894 9.7% 3 Viacom Digital 13,697 7.9% 12 Google Sites 11,654 6.7% 4 MLB 6,227 3.6% 76 Ebaumsworld.com 6,187 3.6% 182 Sony Online 4,746 2.7% 74 -- The U.S. streaming audience increased 4 percent from July to reach 110.3 million streamers in August, representing about 64 percent of the total U.S. Internet audience. -- Yahoo! Sites attracted the most streamers in August with 39.9 million, followed by Fox Interactive (39.5 million) and YouTube (35.5 million).

Note: comScore Video Metrix measures online video content served through all major formats, including: Flash, RealPlayer, Windows Media, QuickTime and DivX. The service, which is based on streaming activity among U.S. Internet users, does not include measurement of digital rights management (DRM) content (which is paid, encrypted content), online videos viewed through peer-to-peer (P2P) applications, or offline viewing of video content.

For more information about comScore Video Metrix, please e-mail MediaSolutions@comscore.com or call (650) 244-5408.

About comScore Media Metrix

comScore Media Metrix, a division of comScore Networks, provides industry- leading Internet audience measurement services that report - with unmatched accuracy - details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix continues the tradition of quality and innovation established by its Media Metrix syndicated Internet ratings - long recognized as the currency in online media measurement among financial analysts, advertising agencies, publishers and marketers - while drawing upon comScore's advanced technologies to address important new industry requirements. All comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore Networks

comScore Networks is a global leader in measuring the digital age. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore consultants apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by global leaders such as AOL, Microsoft, Yahoo!, Verizon, Best Buy, The Newspaper Association of America, Tribune Interactive, ESPN, Fox Sports, Nestle, MBNA, Universal McCann, the United States Postal Service, Merck and Expedia. For more information, please visit http://www.comscore.com/ .

comScore Networks

CONTACT: Andrew Lipsman of comScore Networks, Inc., +1-312-775-6510,press@comscore.com

Web site: http://www.comscore.com/

Source: PRNewswire

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