Puckett & Associates Creates First Ever Washington National Opera TV Campaign Featuring Placido Domingo
Posted on: Monday, 23 October 2006, 09:00 CDT
WASHINGTON, Oct. 23 /PRNewswire/ -- Washington National Opera is promoting its 2006-2007 season with a marketing move that's unusual for opera companies around the country -- a television campaign. The campaign was conceived and developed by Puckett & Associates Marketing and features the Company's General Director and world renown tenor Placido Domingo. In the first spot, created for the opera Madame Butterfly, Placido Domingo describes the power of Puccini's music over a series of romantic images of the fated Geisha, Cio Cio San, and her "husband" Lt. Pinkerton. Mr. Domingo invites all to experience the drama of this wonderful performance at The Kennedy Center. This commercial was shot on location at peak cherry blossom time on the National Mall in Washington this spring. It reflects the concept of the Opera's overall campaign, "Bringing the World of Opera to DC," by using recognizable DC locations as settings for the operas of the season. A TV campaign on ABC-TV affiliate, WJLA, as well as local cable buys features this commercial as well as a broader season spot for the various 06-07 operas that will run throughout the season.
The spots were produced and directed by Mike Taylor of Potomac Pictures out of Richmond, Virginia. Steve Blair, WNO Director of Marketing, says that sales are brisk and Madame Butterfly opera performances, conducted by Placido Domingo and directed by Mariusz Trelinski, are selling out.
Puckett & Associates Marketing, LLC is a Virginia based marketing agency that provides alternative thinking in all areas of Marketing and Promotion. Executive Creative Director, Bill Puckett, leads an extraordinary group of talented creatives, from all marketing disciplines, who have worked on national and international accounts together for over 15 years. P&A was recently awarded a Gold at 2006 PROMAX for a national campaign promoting CBS morning news program, "The Early Show."
Puckett & Associates Marketing, LLC
CONTACT: Rita Pierce of Puckett & Associates Marketing, LLC,+1-540-364-0344, ritap@puckett-associates.com
Web site: http://www.puckett-associates.com/
Source: PRNewswire
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