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Kagan Research Launches New Research and Advisory Service for Executives at Cable, Broadcast, Premium and On-Demand Networks

Posted on: Monday, 30 October 2006, 09:00 CST

Kagan's new Economics of Networks Research and Advisory Service has revealed that despite extremely tight capacity on direct broadcast satellite (DBS) and cable systems, numerous new cable networks continue to attempt national launches.

"Almost 100 cable networks have launched over the past decade, yet roughly one-third of them have still not reached profitability," says Derek Baine, Senior Analyst at Kagan Research, who recently wrote a report analyzing the financial performance of these networks.

"Together these cable networks have lost nearly $6 billion attempting to reach breakeven," adds Deana Myers, Senior Analyst at Kagan Research. "Complicating their efforts is limited bandwidth capacity. Cable networks must battle for distribution alongside other channels and services such as telephony, high speed data and video-on-demand."

These issues and more are being actively studied and reported on in Kagan Research's new electronic continuous information service Economics of Networks, which contains weekly analysis of the economics of broadcast, cable, HDTV, premium and VOD networks. Details of the new services can be found at: http://www.kagan.com/econofnetworks.

Headed up by Baine and Myers, who have been analyzing the entertainment industry for more than a decade, the Economics of Networks service has been created specifically to help executives at cable, broadcast, premium and on-demand networks make strategic and financial decisions based on Kagan's quantitative analysis of the cable TV programming universe.

Derek Baine leads a research team covering cable networks. He has authored such books as Benchmarking Cable Network Financial Statistics, Cable Network Start-Up Strategies and Business Models, Economics of Basic Cable Networks and HD Cable Networks.

Deana Myers leads a research team covering broadcast and premium networks. She has authored reports which include The Economics of TV Programming and Syndication, the Economics of Hispanic TV in the U.S. and Kagan's Media Trends.

About Kagan Research, LLC

For nearly 37 years, media and communications operators, content providers and institutional investors have relied on Kagan Research for thought leadership in media business research. Kagan's consulting, publishing and data services provide exclusive benchmarking data and analysis, market advisories and long-range forecasts for TV, radio, cable, satellite, wireless, movie and sports sectors, as well as informed perspectives on emerging media, digital communications, and Internet technologies. Kagan is one of the world leaders in valuing and appraising media assets. For more information, visit www.kagan.com. Kagan Research is a division of JupiterKagan, Inc.

About JupiterKagan, Inc.

JupiterKagan, Inc. was formed in 2006 from the merger of JupiterResearch and Kagan Research, two companies providing thought leadership, research and advice in the domain of the media and telecommunications, the Internet and emerging consumer technologies. The company's deliverables include continuous information services (available by subscription), research reports, data, inquiries with research analysts, appraisals, litigation support and consulting. JupiterKagan operates from five offices in the United States, United Kingdom and France. For more information, visit www.jupiterkagan.com.

Source: Business Wire

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