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GBN Announce Launch of Exclusive UK Football Programming For China National Radio

Posted on: Tuesday, 31 October 2006, 06:00 CST

LONDON, October 31 /PRNewswire/ -- Global Broadcast Networks (GBN), the international media content provider, today announced that they are providing UK football content, sponsorship and advertisements exclusively to a new UK football show broadcast to 168 million urban listeners across China, called "UK Soccer Review / Yingchao Fengyunlu". The new show is broadcast by China National Radio (CNR), the world's most listened-to radio station, on their flagship channel one, the "Voice of China". This is an unprecedented content provision, sponsorship and advertising agreement between the national-level state radio station and an overseas sports and entertainment content provider.

The weekly half-hour show was launched on 20th August 2006 and will be on-air 52 weeks a year, for a planned three years. It will feature the latest stories, exclusive interviews with top players and managers, previews and reviews, as well as lifestyle, history and UK culture elements. GBN further announced that the show will be produced with Sky News Radio, a division of BSkyB. Voice talent and translation will be provided by GBN.

Li Xiaolei, Director of International Relations at CNR, says;

"We are delighted to be working with GBN. The content and materials provided by GBN are important to CNR to bring unique programmes to our audience. Football is one of the most popular sports in China, and we expect the "Yingchao Fengyunlu / UK Soccer Review" programme to develop a massive audience."

Sean Curtis-Ward, CEO of GBN says of the agreement:

"We are very happy to be working with China National Radio and we are committed to providing them with the quality and insight into the UK game that will make this programme a real success. This is a fantastic endorsement of both GBN and the appeal of the Premier League and Football League. The "UK Soccer Review Show / Yingchao Fengyunlu" will be the only UK football radio show broadcast nationally in China. We are also delighted to be working with Sky Radio News, who bring great editorial integrity."

http://www.globalbroadcastnetworks.com/

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About CNR

CNR is the only national-level radio station in China, which broadcasts over the whole of the country, including FM frequencies in over 50 major cities such as Beijing, Shanghai and Guangzhou. Out of a total country-wide urban radio audience of 360 million, CNR has a total urban listener share of 168 million. CNR reaches an average primetime audience of 58.5 million listeners.

About GBN

Global Broadcast Networks (GBN) is an independent British company specialising in the production of tailor-made radio and television programming and Internet content for broadcasters worldwide.

GBN was founded by a group of experienced broadcast professionals with the aim of providing broadcasters with interesting timely, news and sports programming made to the broadcasters' exact specifications.

GBN's senior staff includes Eric Lee, China Director, Sean Curtis-Ward, CEO, and Henry Peirse, MD.

GBN is the first UK production company to forge a link with the largest radio broadcaster in the world - China National Radio (CNR).

Global Broadcast Networks (GBN)

CONTACT: Mark Thursfield at MTA Media on +44-20-8762-9108,+44-7780-991-975 or mark.thursfield@mtamedia.co.uk

Source: PRNewswire

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