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Efficient Frontier Partners With Mitsui & Co. And Vixia to Launch Search Engine Marketing in Japan

Posted on: Monday, 6 November 2006, 09:00 CST

MOUNTAIN VIEW, Calif., Nov. 6 /PRNewswire/ -- Efficient Frontier, the leading worldwide provider of search engine marketing (SEM) solutions, today announced that it has formed a strategic alliance partnership with Mitsui & Co. through its e-marketing subsidiary Vixia. As part of the alliance, Mitsui has taken an investment position in Efficient Frontier.

Mitsui, one of the largest publicly-traded Japanese conglomerates, now provides paid search services in the Japanese online advertising marketplace working directly with Japanese advertisers and agencies.

"Efficient Frontier is a clear leader in the search engine marketing (SEM) sector. We view this partnership as an opportunity to marry this expertise with our knowledge and relationships in Japan so we can jointly expand our presence in the search marketing space," said Toshio Kanki, GM of Internet service and marketing at Mitsui. "Our investment in Efficient Frontier is the first step towards bringing leading SEM technology to the Japanese market and raising the bar for search overall."

"We are pleased to have a top tier partner like Efficient Frontier enter into the Japanese market to help grow global search marketing," said Kevin Wilk, Director, Yahoo! Search Marketing. "As we prepare to launch Yahoo!'s new search marketing platform internationally, we believe the partnership between Mitsui and Efficient Frontier will provide companies a scalable leading technology combined with agency expertise from which to operate effectively in increasingly complex markets; and to grow and expand search campaigns."

Efficient Frontier applies advanced, scalable technology based on Wall Street analytics that uses predictive modeling to automatically select the bid management strategy that will deliver the highest returns on investment (ROI). The company's robust technology and expert client services allow advertisers to dramatically allocate marketing spend across millions of keywords to increase volume and maximize ROI. Today, Efficient Frontier is the largest manager of search spend on Google and Yahoo!.

"Mitsui is the ideal partner in Japan because of its deep experience in search marketing and other online advertising sectors," said Ellen Siminoff, president and CEO of Efficient Frontier. "The alliance will allow us to expand our sophisticated SEM solutions in a rapidly growing marketplace."

About Mitsui & Co.

Mitsui & Co., Ltd., together with its subsidiaries and associated companies, is one of Japan's largest general trading companies, and trades in a diverse range of goods with business partners in every region of the world, and also engages in major international infrastructure and other projects. Mitsui undertakes sales and marketing, import and export, and international trading and manufacturing in business segments including metal products & minerals, machinery, electronics & information, chemicals, energy, and consumer products & services. Mitsui provides comprehensive services in areas such as retail, logistics and transportation, and finance, and is actively involved in natural resource development. Mitsui's strategic business investments include IT and emerging technologies, and it undertakes a broad range of other business initiatives.

Mitsui & Co. Vixia Inc. is Mitsui's wholly owned e-marketing subsidiary. About Efficient Frontier

Efficient Frontier is the leading worldwide provider of paid search engine marketing (SEM) solutions. By combining technology based on Wall Street analytics with expert client services, Efficient Frontier reduces the complexity inherent in search engine marketing and enables customers to realize an average increase in ROI of 20 to 50 percent. With Efficient Frontier, online marketers can maximize the effectiveness of millions of keywords across search engines, including Google, Yahoo! Search Marketing, and MSN based on business objectives and marketing budgets. Today, Efficient Frontier manages more than $250 million in annual PPC spend, counts 70 of the top 500 search advertisers as clients and manages more than 20 million keywords. Efficient Frontier provides solutions for enterprise advertisers, and its Express product addresses individual advertisers and agencies. Headquartered in Mountain View, Calif., with European headquarters in London, Efficient Frontier is a privately held company that has been in business for more than three years, with funding from Redpoint Ventures and Cambrian Ventures. For more information, please visit the company's Web site at http://www.efrontier.com/ or call 650-567-1000.

NOTE: Efficient Frontier is the trademark of Efficient Frontier, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.

For more information contact: Efficient Frontier Michelle Schofield O: 650-567-1052 C: 510-410-1260 michelle@efrontier.com or Scott Davila CRT/tanaka O: 804-675-8146 sdavila@crt-tanaka.com

Efficient Frontier, Inc.

CONTACT: Michelle Schofield of Efficient Frontier, +1-650-567-1052, ormobile, +1-510-410-1260, or michelle@efrontier.com; or Scott Davila ofCRT/tanaka, office, 804-675-8146, or sdavila@crt-tanaka.com

Web site: http://www.efrontier.com/

Source: PRNewswire

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