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E-Commerce Developer Fry Inc. Selects Sprint to Enhance Communications Services

Posted on: Thursday, 15 July 2004, 06:00 CDT

OVERLAND PARK, Kan., July 15 /PRNewswire/ -- Fry Inc., a leading e- commerce design, development and managed services provider based in Ann Arbor, Mich., has selected Sprint to provide IP bandwidth services, audio conferencing and online-presentation capabilities for the firm. Under a two- year deal, Sprint will provide OC-3 connectivity to Fry in support of Fry's fast-growing business of developing and hosting Web sites and online applications for some of the most recognized brand names in the world, including Godiva, Amazon.com, Eddie Bauer and Brookstone. Fry will also begin using Sprint Audio Conferencing(SM) services as well as Sprint Online Presenter(SM), a Web-based tool for online presentations, seminars and training, meetings and more.

(Logo: http://www.newscom.com/cgi-bin/prnh/20001013/SPRINTLOGO )

"We were looking for a communications provider that could not only provide us with affordable IP access, but one that is stable and could offer new technologies to us as our needs grow," said Matt Heaton, director of managed services at Fry. "We believe Sprint was the right choice for our company, providing robust SLAs and the technical expertise needed for Fry to better serve its clients. We also believe the Sprint audio and Web conferencing tools will allow us greater collaborative abilities with customers nationwide and between our three offices in Ann Arbor, Chicago and New York."

Fry designs, builds, hosts, and manages Web applications for clients in the retail, financial, automotive, broadcasting and consumer packaged goods sectors.

Sprint operates one of the world's few Tier-1 IP networks and in June set a new record for bandwidth throughput, sending live customer traffic over a 40-Gigabit per second (Gbps) connection, four times the industry's current 10 Gbps operating standard. Business and consumer broadband applications such as VoIP, HDTV and multicasting are the drivers for ever-increasing bandwidth. Customers like Fry, whose businesses depend on high-capacity Internet connectivity, will be the eventual beneficiaries of this advancement as Sprint's network is upgraded.

Sprint offers a host of integrated technology solutions for businesses of all sizes, including local, long-distance, wireless and data services. To learn more, visit http://www.sprint.com/business .

About Sprint

Sprint is a global integrated communications provider serving more than 26 million customers in over 100 countries. With approximately 65,000 employees worldwide and over $26 billion in annual revenues in 2003, Sprint is widely recognized for developing, engineering and deploying state-of-the-art network technologies, including the United States' first nationwide all- digital, fiber-optic network and an award-winning Tier-1 Internet backbone. Sprint provides local communications services in 39 states and the District of Columbia and operates the largest 100-percent digital, nationwide PCS wireless network in the United States. For more information, visit http://www.sprint.com/.

About Fry, Inc.

Fry, Inc. helps organizations conduct business transactions, disseminate information, build customer relationships and synchronize efforts across multiple channels. The firm designs, builds, integrates, hosts and manages Web-based applications for clients such as Crate and Barrel, Godiva Chocolatier, Unilever, Home & Garden Television, Food Network, Spiegel, Eddie Bauer, AAA Michigan and the Auto Club Group, Brookstone, Domaine Chandon and the National Association of Home Builders. Online operations created and managed by Fry generated $1 billion in 2003. The company has offices in Ann Arbor, New York and Chicago and specializes in systems engineering, managed services, information architecture, creative design, usability and brand strategy. Established in 1994, Fry is a privately held company celebrating its 10th year in business. For more information, visit the Fry web site at http://www.fry.com/ .

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20001013/SPRINTLOGOAP Archive: http://photoarchive.ap.org/PRN Photo Desk, +1-888-776-6555 or +1-212-782-2840

Sprint

CONTACT: Robinette Dixon of Sprint, +1-913-794-3073,Robinette.C.Dixon@mail.sprint.com , or Janita Gaulzetti of Fry Inc.,+1-734-741-0640 ext. 7537, jgaulzetti@fry.com

Web site: http://www.sprint.com/http://www.fry.com/

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