Facing the Challenge - Branding and Advertising Your Financial Services to Your E-Media Consumer
Posted on: Wednesday, 8 November 2006, 09:00 CST
NEW YORK, Nov. 8 /PRNewswire/ -- The e-Marketing Evolution 2006: Financial Services Conference comes to the Marriott Marquis in New York's Time Square, December 6 & 7. The event's content will break through the paradigms of the past and rethink effective strategies for reaching the growing number of electronic and internet media consumers. Experts in marketing, brand management, advertising, technology, and consumer behavior will explore strategic solutions, evolving technologies and trends, and the emerging realities of advertising and brand management.
The event features distinguished keynote speakers: -- Todd Herman - Director, Business Strategy, MSN Entertainment: "Math and Emotion: Video's Next Battle for Acceptance" -- Bill Flatley - Chief Advertising Officer, Forbes.com: "The Web - Enabling Marketers to Leapfrog their Competition"
Conference Presentations and panels will include experts in the areas of brand management, e-Media technology, and e-Marketing strategies for financial services, including:
-- Conference Co-Chair, David Vinjamuri - President, ThirdWay Brand Trainers -- Vin Crosbie - Managing Director, Digital Deliverance -- Steve Rubel - Senior Vice President, me2revolution Practice, Edelman -- Larry Gerbrandt - General Manager, Nielsen Analytics -- Ross Ozer - Vice President of Interactive & Marketing Communications, Registered Investment Advisor Group, Fidelity Investments -- Max Kalehoff - Vice President, Marketing, Nielsen BuzzMetrics -- John H. Bell - Managing Director & Executive Creative Director, Ogilvy Public Relations Worldwide -- Heather Dougherty - Senior Analyst, Commerce, NetRatings
Specifically focused for those in the trenches, the conference's keynotes, presentations and panels will explore:
-- e-media content delivery technologies to help you reach your customers: search engine optimization, internet video, podcasts, RSS, blogging, wikis, and online social networks -- the increasing inter-relationship between emerging and evolving e- media tools and technologies, changing consumer behaviors, and successful marketing strategies -- impression measurement in a world of multi-media, multi-device, and ubiquitous content delivery -- redefining consumer grouping from traditional demographics to affinity and interest-based niches
To inquire about having your organization or representative participate in the e-Marketing Evolution 2006: Financial Services Conference, please contact Deborah Blake, Business Development Director at 949.706.7074 or dblake@srinstitute.com.
To view the full program agenda, lists of global cross-industry companies that will be present at the event, full roster of our expert speaking faculty, and to REGISTER:
Log onto: http://www.srinstitute.com/CX617 Contact: info@srinstitute.com Phone: 800-599-4950 / 212-967-0095
The Strategic Research Institute is part of ALM's Conference and Trade Show Division, one of North America's largest producers of educational and networking events for business leaders and the legal profession. The division offers more than 300 conferences and two leading industry tradeshows, as well as conferences in Europe and Asia. Attendance at the division's events, which span a broad range of topics including law, finance, natural resources, life sciences, multi-cultural marketing, real estate and healthcare, will exceed 40,000 executive-level decision makers this year.
Headquartered in New York City, ALM is a leading integrated media company, focused on the legal and business communities. ALM currently owns and publishes 37 national and regional magazines and newspapers, including The American Lawyer(R), Corporate Counsel(R), The National Law Journal(R) and Real Estate Forum(R). Other ALM businesses include Law.com(R), the Web's leading legal news and information network, Law Journal Press books, newsletter publishing, court verdict and settlement reporting, production of professional educational seminars, market research and content distribution. ALM was formed by U.S. Equity Partners, L.P., a private equity fund sponsored by Wasserstein & Co., LP. More information on ALM's businesses and services is available on the Web at http://www.alm.com/.
Jim Turner Strategic Research Institute Phone: 646.546.5230 jturner@srinstitute.com http://www.srinstitute.com/CX617
Strategic Research Institute
CONTACT: Jim Turner of Strategic Research Institute, +1-646-546-5230,jturner@srinstitute.com, or Deborah Blake, Business Development Director,+1-949-706-7074, dblake@srinstitute.com
Web site: http://www.srinstitute.com/http://www.srinstitute.com/CX617http://www.alm.com/
Source: PRNewswire
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