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ROO's Petty Says Online Video Advertising Spend Could Exceed Projections Published By eMarketer Study

Posted on: Wednesday, 8 November 2006, 09:00 CST

NEW YORK, Nov. 8 /PRNewswire-FirstCall/ -- Robert Petty, Founder and CEO of ROO (BULLETIN BOARD: RGRP) , an online video technology company and content syndicator, commented today on eMarketer's latest study projecting an 89% growth in 2007 in online video advertising spending, suggesting that the number could grow even larger as quality, content and technology evolve.

"The recent statistics and advertiser acceptance is what ROO has been planning towards for the past five years since inception," said Petty. "Marketers are embracing video advertising and becoming more creative given the increased flexibility which the Internet provides compared with traditional television.

"While encouraged by the eMarketer statistics, we actually believe the market could be 50% larger than forecasted, as we see the introduction of more long format content on the Internet such as movies and sitcoms, combined with the convergence devices which will allow the viewing of Internet video via the mobile phone computer and television," Petty continued.

ROO is a top 10 global streamer powering over 180 Websites across the USA, Europe and Asia Pacific, capturing advertisers as they make the move to place their video advertisements on the Internet. ROO provides the ability for advertisers to program their video ads and associated banners by Website, region and content category while providing the tools for advertisers to track and monitor their ad's performance. ROO advertising partners are able to utilize instantaneous "call to action" measurement via click-through reporting.

Current advertisers who have embraced online video advertisers include the US Army, Range Rover, Ford, Vodafone, Virgin Mobile, Sony PlayStation, Cingular and Fortis. All currently have video ads playing on selected Websites powered by ROO.

Websites powered by ROO include Verizon, Music.com, The Sun (Thesun.co.uk),

Financial Times (FT.com) and Citysearch. ROO provides their Website partners with channels that include news, business, entertainment, music and travel content from companies such as News International's, Fox News, ABC News, Warner Bros., and Fashion TV.

About ROO

ROO Group Inc. (BULLETIN BOARD: RGRP) ("ROO") is a business-to- business Internet video specialist consistently ranked among the world's top 10 video broadcasters. ROO is the only company to offer its partners a complete online video strategy designed to enable publishers, advertisers and content producers to build their brands and generate revenue through the intelligent, targeted use of compelling online video content. At ROO's core is a powerful market-proven, established Internet broadcasting platform that is providing hundreds of partners around the globe in the fields of entertainment,

content publishing, Web publishing and advertising the sophisticated technology they need to quickly publish, manage and monetize IP video.

ROO Group Inc.

CONTACT: Jennifer Fugel, +1-646-747-7145

Web site: http://www.roo.com/

Source: PRNewswire-FirstCall

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