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Samsung Delivers Distinctive Product Line-Up This Summer, Launching Six Phones With Top U.S. Wireless Carriers

Posted on: Monday, 19 July 2004, 06:00 CDT

DALLAS, July 19 /PRNewswire/ -- This summer, Samsung Telecommunications America (STA), the U.S. telecommunication subsidiary of Samsung Electronics Co. Ltd., is launching six new feature-rich CDMA and GSM phones across major U.S. wireless carriers, significantly contributing to the company's continued growth in global market share. Shipping a record 22.7 million handsets globally in the second quarter, Samsung has increased its total shipments by 12% from Q1 2004, with the North American market representing almost 40% of Samsung's overseas sales.

STA's unrivaled product portfolio allows its carrier customers to meet their objectives of providing differentiated products and services to specific high-value and high-reward customer segments, driving Samsung's position as a revenue leader.

Pioneering the market-driven strategy of tailoring products to carriers' needs, STA has earned a reputation as a manufacturer of high-end products with superior functionality that address the lifestyle needs of consumers and enterprise users. The company's summer line-up will highlight STA's expertise in multimedia and business technology with product features that include a mega pixel digital camera, streaming video, camcorder recording capabilities and enhanced messaging, as well as a global phone and Mobile Intelligent Terminal by Samsung (MITs).

"The mobile terminal becomes an appliance that must meet the multiple disparate demands of consumer and enterprise end-users with easy-to-use, value-added functionality," said John Jackson, senior analyst for The Yankee Group. "Handset vendors, such as Samsung, who meet this challenge with a diverse, segmented set of terminal offerings are best positioned for success."

"Samsung remains dedicated to elevating wireless consumers' expectations and offering a wide range of products," said Peter Skarzynski, senior vice president of STA. "We work closely with our carrier partners to provide their customers superior products that make everyday communication a unique experience."

STA's product line-up this summer will include the d415, a distinctive slide-up designed phone with 262K color screen and advanced multimedia features; the a790, a CDMA/GSM global phone; the e316 and e317, integrated camera phones with enhanced messaging and video clip recording features; the i600, an upgrade to the company's current Windows Mobile(TM) Smartphone; and the a700, a mega pixel camera phone with streaming video and camcorder recording capabilities.

For more information on Samsung, visit http://www.samsungusa.com/wireless .

About Samsung Telecommunications America

Samsung Telecommunications America, a Dallas-based subsidiary of Samsung Electronics Company, Ltd., researches, markets and develops wireless handsets and telecommunications products throughout North America. For more information, see STA's website at http://www.samsungusa.com/wireless .

Samsung Electronics Co. Ltd. is a global leader in semiconductor, telecommunication, and digital convergence technology. Samsung Electronics employs approximately 70,000 people in 87 offices spanning 47 countries. The company is the world's largest producer of memory chips, TFT-LCDs, CDMA mobile phones, monitors and VCRs. Samsung Electronics consists of four main business units: Digital Media Network, Device Solution Network, Telecommunication Network and Digital Appliance Network Businesses.

Samsung Telecommunications America

CONTACT: Michelle Webb of Publicis Dialog, +1-972-628-7807, ormichelle.webb@publicis-usa.com , for Samsung Telecommunications America

Web site: http://www.samsungusa.com/wireless

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