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Ad Spending On Social Network Is Growing As Marketers Become More Comfortable With Viral Marketing and User-Generated Content - Social Network Marketing: Ad Spending Update, November 2006

Posted on: Monday, 13 November 2006, 09:00 CST

Research and Markets (http://www.researchandmarkets.com/reports/c45060) has announced the addition of Social Network Marketing: Ad Spending Update, November 2006 to their offering.

Attention: Advertising Agencies, Marketers, Portals, Financial Investors, Online Retailers, Large Corporations and SMEs. The Social Network Marketing report surveys the past and future trends driving this rapidly developing new space. Several trends noted in eMarketer's last report (Social Network Marketing:Carving Out Some MySpace, August 2006) are emerging even faster than expected.

-- Ad spending is growing rapidly.

-- Social networks are going global fast.

-- Niche social networks are being developed.

-- Buying and selling will soon be a big part of network interaction. But along with rapid expansion come problems, too.

Key questions the "Social Network Marketing" report answers:

-- What factors are driving growth in ad spending on online social networking sites?

-- What role will search marketing and e-commerce play in this growth?

-- Are social network users really getting older?

-- How can marketers measure the effectiveness of social network advertising?

-- And many more...

eMarketer Reports On-Target and Up-to-Date

The Social Network Marketing report aggregates the latest data from leading marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decision every time.

Information Sources:

-- comScore Media Metrix

-- eMarketer

-- Nielsen//NetRatings

-- The eMarketer View

-- Social Network Ad Revenue

-- Trends in Visitor and Usage Metrics

-- What to Watch in 2007

-- Related Information and Links

-- About eMarketer

Ad spending on social network is growing as marketers become more comfortable with viral marketing and user-generated content. Search, e-commerce, video and international expansion are key areas to watch in 2007. However, for continued growth social networks must develop better tools for measuring results.

For more information visit http://www.researchandmarkets.com/reports/c45060.

Source: eMarketer

Source: Business Wire

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