Adspace Networks Expands Digital Mall Network Totampa
Posted on: Thursday, 16 November 2006, 09:00 CST
NEW YORK, Nov. 16 /PRNewswire/ -- Adspace Networks, Inc., owner of the largest in-mall digital advertising network in the country, has announced the expansion of its Adspace Mall Network to include the Westfield Brandon, Westfield Countryside and Westfield Citrus Park Malls in the Tampa market.
The Adspace Mall Network is a national network of digital displays called "Smart Screens" located throughout 45 upscale shopping malls in 14 top DMAs across the U.S.
The digital advertising network features programming called "Today's Top Ten," which showcases a mall's top 10 sales items that week. The "Today's Top Ten" program works like this:
-- Each week, retailers in the mall compete to be featured on the screens by submitting their best deals including original prices and total savings -- Adspace then chooses the 10 best deals; -- Then produces each one into a 12-second spot, which is free to retailers; -- Each week, there are typically 10-featured specials running in a six- minute loop of local and national advertising and mall events.
"Around the holidays, advertisers are constantly fighting for attention," says L. Jeff Jensen, president, Adspace Networks. "Our Smart Screens enable advertisers and retailers to grab the attention of eager shoppers trying to find out what the best deals are and where to find them-making their holiday shopping experience easier."
"As everyone knows, this is the best time of year to shop. There are so many deals, that it is hard to keep track. With our 'Today's Top Ten' program, we are providing a way for Tampa shoppers to quickly spot the best deals throughout the entire mall," says William Ketcham, executive vice president, CMO, Adspace Networks Inc.
About Adspace Networks, Inc.
Adspace Networks, Inc. (http://www.adspacenetworks.com/) builds, owns and operates the Adspace Mall Network, a network of full-motion digital displays located throughout select malls across the United States. The company's patent-pending technology empowers both advertisers and retailers with unprecedented targeting, flexibility and control of their advertising and promotions in the mall environment. The company was founded in 1998 and is headquartered in New York City.
This release is available on the KCSA Worldwide Web site at http://www.kcsa.com/.
CONTACT: Anne Donohoe / Jennifer Handshew / Christa Conte KCSA Worldwide 212.896.1261 / 212.896.1272 / 212.896.1238 adonohoe@kcsa.com / jhandshew@kcsa.com / cconte@kcsa.com
Adspace Networks, Inc.
CONTACT: Anne Donohoe, +1-212-896-1261, adonohoe@kcsa.com, or JenniferHandshew, +1-212-896-1272, jhandshew@kcsa.com or Christa Conte,+1-212-896-1238, cconte@kcsa.com, all of KCSA Worldwide
Web site: http://www.adspacenetworks.com/
Source: PRNewswire
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