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Rapping Turkeys, Disco Divas and Singing Chins: eCards From AG Interactive Bring Humor Home for Thanksgiving Holidays

November 17, 2006

CLEVELAND, Nov. 17 /PRNewswire/ — AG Interactive, Inc., the new media subsidiary of American Greetings Corporation, has set a Feathered Friend Face- Off in motion: the famous Gloria Gobbler is back – not from outer space, but from her record-breaking run last year when the singing eCard, belting out “I Will Survive” was seen around the world by 35 million fans. This year the creative minds at AG Interactive have come up with a challenger: “MC Gobbler,” a parody of MC Hammer that turns out “U Can’t Stuff This.”

With a full entourage of three side-stepping groupie hens, MC Gobbler preaches to the farmboys that he will not become this year’s Thanksgiving dinner. Rapping along to “U Can’t Stuff This,” MC Gobbler – the free-range Cadillac of turkeys – lets his audience of cows and chickens know that he is one unstuffable turkey.

Following last turkey day’s famous Gloria Gobbler eCard, which was viewed by more than 35 million people during the Thanksgiving season, MC Gobbler is planning on taking cyber space by storm this year. Gaining thousands and thousands of fans each day, the bird with the parachute pants, pencil thin mustache, and bling shining from ear to ear is looking to trump disco with hip-hop. http://www.americangreetings.com/display.pd?bfrom=1&prodnum=3114507&path=25200

But Gloria will survive – or at least give MC a run for his money. The huge popularity of the card last year has inspired a comeback – Gloria Gobbler will be re-launched today so all of the disco-loving, turkey-friendly fans can re-visit their favorite fowl.

“The runaway success of Gloria Gobbler last year solidified the fact that people want to add some laughter to their holidays,” says Sally Babcock, senior vice president, AG Interactive. “This year our creative team added a hip-hop spin to Thanksgiving with the hilarious MC Gobbler so eCard senders can choose between their disco diva or their hip-hop hero. We also added a new singing chin eCard to the wildly popular series, with a trio of upside- down faces belting out a tune, offering a very fun stress-buster during this busy time of year.”

AG Interactive’s “singing chins” have become some of the most popular eCards on the family of sites. For Thanksgiving, yet another trio of upside- down, off-key singing chins sing along to the tune of “Turkey in the Straw” as they prepare for another Thanksgiving feast fully loaded with broccoli souffle, cranberry sauce, mashed potatoes and hot stuffing. Check out the latest chins and their hysterical bloopers at: http://www.americangreetings.com/display.pd?bfrom=1&prodnum=3111010&path=25200

In addition to saying thanks with a chuckle or a sentiment online, AG Interactive also offers Create & Print printables for the Thanksgiving season. Complete with festive recipe cards, fall colored napkin rings, printable place cards and even Pilgrim and Indian paper hats, busy holiday revelers are increasingly finding quick solutions on the AG Interactive sites. The new line of eCards and printables for this year’s Thanksgiving has already attracted unprecedented amounts of traffic – year over year, AmericanGreetings.com has seen a 25% increase in site visits, while BlueMountain.com soared with a 51% increase over last year.

Through AmericanGreetings.com, BlueMountain.com and Egreetings.com, AG Interactive offers hundreds of Thanksgiving eCards and Create & Print printables that can bring humor or a sweet touch to anyone’s holiday.

About AG Interactive

AG Interactive is a global leader in licensing and creating original self and social expression products for online, instant messaging and mobile platforms. To create its premier content, the company leverages one of the world’s largest creative studios and digital library of award-winning expressive content as well as an extensive international distribution capability.

AG Interactive attracts more than 30 million unique visitors per month in 18 countries to its network of websites including AmericanGreetings.com, BlueMountain.com, and Egreetings.com as well as through Instant Messaging or online partnerships with AOL, MSN, and Yahoo!. The company’s network of sites collectively boasts over 3.3 million paying subscribers, making it one of the largest online subscription services on the Internet.

AG Interactive is a subsidiary of American Greetings Corporation , one of the world’s leading manufacturers of social expression products generating annual net sales of approximately $1.8 billion. For more information, please visit http://www.aginteractive.com/.

American Greetings Corporation

CONTACT: Kelly Fitzgerald, +1-212-616-6006, or kfitz@breakawaycom.com,or Tracey Sheehy, +1-212-616-6003, or tsheehy@breakawaycom.com, both for AGInteractive

Web site: http://www.aginteractive.com/




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