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Advertising.Com Announces Deal With Mitsui to Enter Japanese Online Advertising Market

Posted on: Monday, 20 November 2006, 09:00 CST

Advertising.com Inc., a subsidiary of AOL LLC, today announced a deal with Mitsui & Co., Ltd. to create a new joint venture to serve the Japanese online advertising market.

Under the name Advertising.com Japan, the venture will operate the leading performance-based online advertising network in Japan, the world's second largest market. The $3.4 billion online advertising market in Japan is expected to grow to $4.9 billion by 2009, according to 2006 data from Mizuho Corporation Bank Research.

The venture will connect advertisers and website publishers through a centralized network across which ads are automatically and dynamically served in real-time based on performance metrics such as clicks, leads, or sales generated. Advertising.com currently operates the largest third-party display advertising network in the United States.

"Partnering with a leader like Mitsui is the key to successfully entering this vibrant market," says Lynda Clarizio, president of Advertising.com. "Mitsui gives this venture the advantages of an established market foothold, a globally respected reputation, and a successful track record of launching Internet/media joint ventures with US companies."

Advertising.com Japan will leverage Mitsui's established industry relationships with Japanese advertisers and publishers. Advertising.com will provide use of its proprietary ad serving and AdLearn® optimization technology.

Mitsui's own Internet division includes affiliate, email and search marketing, as well as member/rewards programs.

"By combining Advertising.com's exceptional technology and our deep experience and established presence in this market, we are able to provide the Japanese market with a more accountable, more impactful approach to online advertising," says Katsuhiko Oizumi, General Manager of Media Business Division at Mitsui.

In addition to Japan, Advertising.com has operations in England, Germany, France, Spain, Sweden, Norway, Denmark and Finland -- with its headquarters located in the United States.

Financial terms of the deal were not announced.

About Advertising.comSM

Advertising.com conducts strategic direct-response and brand marketing campaigns that guarantee bottom-line results for our clients. From web ads to search listings, we offer diverse tactical tools, innovative thinking and the most expansive reach in the industry. Advertising.com is a wholly owned subsidiary of AOL LLC. For more information, visit www.advertising.com or call 410.244.1370.

About AOL

AOL is a global Web services company that operates some of the most popular Web destinations, offers a comprehensive suite of free software and services, runs the country's largest Internet access business, and provides a full set of advertising solutions. A majority-owned subsidiary of Time Warner Inc. (NYSE:TWX), AOL LLC is based in Dulles, Virginia. AOL and its subsidiaries also have operations in Europe, Canada and Asia. Learn more at AOL.com.

About Mitsui & Co., Ltd.

Mitsui & Co., Ltd., together with its subsidiaries and associated companies, is one of Japan's largest general trading companies, and trades in a diverse range of goods with business partners in every region of the world, and also engages in major international infrastructure and other projects. Mitsui undertakes sales and marketing, import and export, and international trading and manufacturing in business segments including metal products & minerals, machinery, electronics & information, chemicals, energy, and consumer products & services. Mitsui provides comprehensive services in areas such as retail, logistics and transportation, and finance, and is actively involved in natural resource development. Mitsui's strategic business investments include IT and emerging technologies, and it undertakes a broad range of other business initiatives.

Source: Business Wire

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