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Kingston Technology Strikes Chord With eMusic to Introduce No. 2 Digital Music Service to Mobile Phone User Community

Posted on: Tuesday, 28 November 2006, 12:00 CST

FOUNTAIN VALLEY, Calif., Nov. 28 /PRNewswire/ -- Kingston Technology Company, Inc., the independent world leader in memory products, today announced it is working with eMusic, the world's largest retailer of independent music and the world's no. 2 digital music service, to offer consumers a special download promotion that introduces a cornucopia of songs from independent artists to the growing global community of mobile phone consumers on the Kingston(R) Mobile Phone Village.

(Logo: http://www.newscom.com/cgi-bin/prnh/19991011/KINGSTON )

"One of the best methods to enjoy snackable content on a digital device is listening to music. Kingston created this introductory promotion with eMusic to give users the opportunity to sample how easy it is to use a Flash memory card, listen to music on one's mobile phone and then enjoy it again on an MP3 player or computer," said Wendy Lecot, Flash memory marketing manager, Kingston. "By signing up for a free eMusic trial, visitors to the Kingston Mobile Phone Village can browse through a multitude of great songs and download up to 50 free titles," added Lecot.

eMusic

With 9,800 of the world's top independent labels, eMusic is unrivalled in providing music to consumers interested in material outside the commercial mainstream. eMusic features established and emerging artists in every genre: rock, jazz, hip-hop, blues, classical, country, folk, electronic, world and reggae; including classic and new artists such as Johnny Cash, Spoon, Ray Charles, Neko Case, the New Pornographers, Blind Willie Johnson, Miles Davis, Ying Yang Twins, Bob Marley, Black Flag, Creedence Clearwater Revival and Lucinda Williams. Its best-selling labels include Naxos, KOCH, Stax, Prestige, Concord/Fantasy and Beggars Group.

A subscription-based service that allows consumers to own, not rent, their music, eMusic encourages people to discover new music with editorial guidance from more than 120 renowned music writers, a low download price and market- leading discovery features. eMusic is the only major digital music service to deliver music in the universally compatible MP3 format, the most popular and versatile digital file format that offers consumers the flexibility to transfer music to any PC, portable music player or digital device as well as mobile phone expansion memory cards.

Working with eMusic and online advertising sites, Kingston will drive traffic to its Mobile Phone Village (MPV) and guide consumers to the eMusic Web site, where they can choose from more than 1,900,000 available music titles. During the promotion, running now through January 2007, Kingston site visitors can download 50 free songs onto their Flash memory cards with a free 14-day eMusic trial subscription.* Consumers can access the promotion through the Mobile Phone Village, (http://www.kingston.com/mpv) and are invited to keep the 50 free MP3s just for checking out eMusic. The Mobile Phone Village site also offers a list of e-tailers for consumers to purchase mobile memory cards.

Given the myriad of expansion memory formats selected by wireless handset manufacturers, Kingston designs and builds mobile memory solutions ranging from miniSD, microSD, and MMCmobile cards to standard SD and MMCplus cards. As more advanced wireless devices are introduced, Kingston will continue to produce larger capacity mobile memory solutions to support their storage requirements.

About eMusic

eMusic (http://www.emusic.com/) is the world's leading digital retailer of independent music, second only to iTunes in number of downloads sold. The eMusic Web site offers a global catalogue of more than 1.9 million tracks from established and emerging artists in every genre from the world's leading independent labels. Created by music experts for music fans, it features award-winning editorial content, a vibrant online community and unrivaled music discovery tools. A subscription-based service, eMusic gives consumers an inexpensive, low-risk way to explore great new music they wouldn't find otherwise, and unlike other download services, its universally compatible MP3 files play on any device including the iPod(R). Based in New York with an office in London, eMusic.com is wholly owned by Dimensional Associates, Inc., the private equity arm of JDS Capital Management, Inc.

About Kingston Technology Company, Inc.

Kingston Technology Company, Inc. is the world's largest independent manufacturer of memory products. Kingston designs, manufactures and distributes memory products for desktops, laptops, servers, printers, and Flash memory products for PDAs, mobile phones, digital cameras, and MP3 players. Kingston has manufacturing facilities in California, Malaysia, Taiwan, China and sales offices in the United States, United Kingdom, Europe, Russia, Australia, Taiwan, China, and Latin America. For more information, please call (800) 337-8410 or visit http://www.kingston.com/.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/19991011/KINGSTONAP Archive: http://photoarchive.ap.org/PRN Photo Desk, photodesk@prnewswire.com

Kingston Technology Company

CONTACT: Claudia Martinez of Kingston Technology Company,+1-714-427-3821, claudia_martinez@kingston.com; or Peggy Kelly of The DuplexSolution, Inc., +1-310-748-6666, peggy@theduplex.net, for Kingston TechnologyCompany

Web site: http://www.kingston.com/mpv

Web site: http://www.emusic.com/

Web site: http://www.kingston.com/

Source: PRNewswire

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