November 30, 2006

Kayak.Com Launches New Personalization Tool That ‘Pins’ Results for Easier Comparison

NORWALK, Conn., Nov. 30 /PRNewswire/ -- In an industry-first, introduces "Pins" to its list of revolutionary travel search features. Pins lets consumers select and save a preferred flight, hotel or rental car at the top of their search results as they evaluate other options. also announces that Kiplinger's Personal Finance has selected the site as one of its recommended "25 Best Travel Sites."

To Pin a preferred travel option, users select the pushpin icon listed next to every search result for flights, hotels and rental cars. After a specific option has been "Pinned," it will remain at the top of the page while users click through pages of results or interact with's search filters to adjust their parameters. Travelers can Pin and compare unlimited options and can delete a Pin by clicking on the "Trash" icon within the search results. Pinned results will reappear atop the search results when registered users conduct future searches.

Equally important, remembers which results consumers Pin. Subsequent consumer requests for travel information are then personalized based on previously Pinned travel options. For example, a consumer who usually Pins four star hotels will see more four star hotels in their default search results.

"'s industry-first Pins is one of the many personalization features that helps consumers make informed purchasing decisions," said CTO and Co-Founder, Paul English. "By grouping preferred options at the top of the page, users can quickly and easily scroll through and compare pages of results side-by-side with highlighted favorites. Never again will consumers have to remember or write down cumbersome itinerary details to compare with other options during the search process. Once again, has designed a tool that simplifies the shopping experience."

Pins is yet another feature that enables users to personalize As the leader in Travel 2.0, continues to enhance the search experience for the consumer by innovating personalization technology. Users benefit from more relevant search results, providing a more efficient and productive search experience. Features are divided into two categories:

   -- Explicit: Registered users share preferences with          -- Users who share preferences for favorite airlines, type of seat,             hotel brands, star rating and car size in the "My Profile"             section will see customized results.          -- Custom Places lets a user set and save a destination, such as an             office address or relative's home, and organize search results             around that place.          -- Consumers can set Fare and Buzz Alerts and receive an email or             RSS notification when find fares that meet or beat a             minimum price.          -- Forum Watch alerts the user once a message is posted to a             specified forum.    -- Implicit: observes and saves consumer shopping patterns for      later use.          -- Much like Amazon, remembers recent searches and             tailors search results based on previous clicks.          -- displays recent "Search History" on the homepage and             comprehensive Search History in the My Profile section so users             can easily recreate a search for updated pricing and             availability.     Kiplinger's Personal Finance Award was recently recognized in Kiplinger's collection of the 25 Best Travel Sites for having the "Top Airfare Tool for The Time Pressed Traveler."

" fetches fares (plus hotel rates and other travel products, if you ask) from more than 120 sources. Click on the best deal, and will send you to a site where you can buy the ticket. If your itinerary is flexible, you can boost your chances of finding a deal by searching for dates up to three days before and after your ideal travel dates," wrote Kiplinger's.

This is the eighth major award that has received this year, and it follows similar recognition by, BusinessWeek, TIME, Associated Press and U.S. News & World Report.

About, the world's largest travel search engine, scours more than 120 travel sites providing prices and itineraries for hundreds of airlines, more than 145,000 hotels and all leading rental car companies. has been named "Best of the Web" by BusinessWeek, "Best of the Web" by, "50 Coolest Websites" by TIME, "Best Travel Search Engine" by the Associated Press, "Best Search Aid" by Travel + Leisure and "Best of the Web" by U.S. News & World Report. Launched in 2005 by co-founders of Orbitz, Travelocity and Expedia,'s investors include General Catalyst Partners, Sequoia Capital, America Online, Inc and Accel Partners. For more information, visit .

   Media Contact:   Kellie Pelletier   203-899-3111   [email protected]

CONTACT: Kellie Pelletier of, +1-203-899-3111, [email protected]

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